Great ideas are all around us. If you’re any kind of businessperson, you’re likely paying attention to the way other people are running their practices. If you’re open-minded, you may be thinking “that could work for me!” Unfortunately, these famous last words, despite the intention behind them, often yield very little.
Change is difficult, especially when you’ve already got some sort of system or routine in place. Often times, you may be able to get your staff on board, but after a day or two, you’ll learn that old habits die hard.
Some people fear the possibility of making a mistake, don’t know where the starting point is, or don’t know what to do. They’d rather adhere to the old way of doing things because they’re tried and true; to that, my answer is the old adage “no risk, no reward”. Mistakes can sometimes be more valuable than successes because they help you to learn and adjust accordingly. Another excuse I often hear is that someone is simply too busy to implement any kind of change. Apparently, there’s not enough time in the day to even try. To that, my answer is the old adage “no risk, no reward”. If you’re fine with hanging out behind the times, then by all means, remain stagnant until your doors close. If you’re not, then make the time, take the risk, and yield the reward.
Change does not have to happen all at once—that’s asking too much. Devoting a few hours each month to housekeeping, upgrading tasks, and unfolding a plan little by little, piece by piece, will save you much more than time and aggravation. And to that same effect, change does not happen overnight. A newly implemented plan or idea may, at first, appear to fall flat. Give it a few weeks, pay attention to your metrics and measure the success of this new idea; don’t just go by what you observe, since looks can be deceiving.
If you are stuck and don’t know where to start, or need your hand held, you might consider hiring a consultant. They can come in, survey your office, create a plan, and facilitate the first few sessions to get you off on the right foot.
Remember, Rome wasn’t built in a day, and it certainly no longer resembles what it looked like in 753 BC. Bring your practice into the 21st century. After all, where there’s no risk, there can be no reward.
Evan Kestenbaum, MBA is the co-founder and COO of GPN Technologies, the landmark company that created EDGEPro. Evan’s entrepreneurial expertise and his focus on continuous improvement were vital in the development and success of EDGEPro, which has revolutionized analytics and business intelligence for ophthalmic professionals. Evan has also been deeply engaged in coaching and dispensary management for hundreds of practices during the past 10 years. He is the co-owner of Optix Family Eyecare in New York, one of Long Island’s largest Optometry practices. In his free time, Evan enjoys spending time with his wife and three daughters. For questions or comments about this article, please contact firstname.lastname@example.org.