Make it Easier for Patients to Review Your Practice on Google
November 28, 2018
By Maddie Langston, IDOC Practice Marketing Consultant
One of the top questions I hear during consultations with optometrists in private practice all over the United States is "how can I get more reviews from my patients on my Google listing?"
If you're one of those optometrists who has collected several good Google reviews over the past year or so, you've heard new patients share that the reason they chose your practice was because of your good reviews. When you build and maintain a good online reputation, particularly through your verified Google listing, you amplify "word of mouth" regarding your practice in your local area and attract more new patients as a direct result.
There are some systemic challenges, though, for business owners to obtain Google reviews because the reviewer must access your Google listing directly, through their own account, and you can’t "copy" the feedback given to you through an internal survey or on another website onto your Google listing on their behalf. Sometimes satisfied or happy patients and customers aren't sure how to leave Google reviews or won't take the time to find your listing and write a few words regarding their experience with you, and therein lies the dilemma.
The best way to go about it, in my opinion, is to automate the request and make it simple for your patients to review you by distributing the link to your Google listing through a text or email. You'll need to skip the step asking them to fill out an internal survey first, because if you keep the internal survey intact, they'll feel as if they gave you a review and feedback already and will not offer the same feedback on your Google listing.
Prior to relinquishing the automated internal survey, I recommend you review your feedback to date so that you’re comfortable with the level of service and operations inside the practice. If you’re secure that things are running smoothly, then it's time to let go of the internal survey and acquire the same great feedback in a very visible location on the internet for others to read.
If you're worried that distributing the link to your Google listing could increase the number of negative reviews, I encourage you to carefully review all the feedback you’ve received through internal surveys over the past year or so to bolster your confidence in your team, processes and service. There is always the chance someone won’t be happy, but if a customer is really upset, they'll figure out how to leave a bad review on Google (and Facebook, and Yelp) and anyplace else they can find! Automating the process simply makes it easier for your satisfied patients to leave the feedback in this important, highly public place to serve as a great marketing tool for you.
Maddie Langston brings extensive experience in marketing and sales administration and has developed strategies to drive sales for various industries. Most recently, Maddie developed marketing programs for a national network of independently owned auto repair service centers. She earned a Bachelor of Arts degree in English from Liberty University. Maddie and her husband Jim have a teenage son and two beagles. She enjoys reading, watching documentaries and hiking in her spare time. For questions or comments about this article, please contact firstname.lastname@example.org.