You may think that all lens care solutions deliver the same degree of comfort. They don’t.
With OPTI-FREE® EXPRESS ® NO RUB™ Lasting Comfort Formula there is a difference. A difference your patients will feel throughout the day, even at the end of the day.
Behind the breakthrough comfort is Tetronic* 1304, an exclusive ingredient found only in OPTI-FREE® EXPRESS ® NO RUB™ Lasting Comfort Formula.
Tetronic 1304* is specially designed to hold in more moisture on the lens surface for lasting comfort—even at the end of the day.
To keep your patients satisfied, recommend the solution that keeps lenses moist.
Last week’s tip covered the concept of using disposable contact lens inventories as a marketing tool – so I thought I’d make this tip a suggestion about how to store all those boxes. We all have many multipacks of various sizes from all different manufacturers – even if we only stock diagnostic lenses. And the revenue packs come in all shapes and sizes, from 6-packs to 12-packs to 90-packs. While many companies will supply free lens racks, designed to house its own brand, there is only so much counter space and wall space available in most offices. It starts to look like a hodge-podge of merchandising as the sets multiply.
We have been using a special shelving unit in my office for many years that adapts well to soft lens storage. We have three of these units placed side by side and they store thousands of lenses from several lens companies; both free trials and sellable boxes. The shelving units are called “literature organizers” and they are sold commercially at office supply stores and in catalogs and online
The units I have are made of steel in black, but they also come in sand color, and they are also made in wood and corrugated cardboard. My units are each 72 inches tall, 38 inches wide and 12 inches deep, but they come in many other sizes. I recommend the tallest ones to maximize storage for the footprint it uses. The shelves are close together, made to hold papers flat, like a mailbox slot in an office. The short shelf heights allow many rows of boxes without wasting space. Each shelf is only 3 inches high, 9 inches wide and 12 inches deep. Each of my shelving units provides 72 compartments, which I fill with contact lens boxes. We place like powers deeper in the shelf. My staff can view the inventory at a glance.
Best wishes for continued success,
Neil B. Gailmard, OD, MBA, FAAO
Editor, Optometric Management Tip of the Week
Dr. Gailmard's new book, Practice Management in Optometry: A Blueprint for Success Based on the Optometric Management Tip of the Week, is now available on Amazon.