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Demystifying digital marketing

Demystifying digital marketing

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We live in a digital age. This sounds like a cliché, but you’d be surprised at how many businesses still fail to acknowledge the importance of evolving with the turning tide. The ones that fail to do so pay the ultimate price and get banished as obsolete relics of the past—Blockbuster Video and Toys “R” Us are just a couple of victims. 

The Warby Parkers and Amazons of the world tell us that the rules of audience engagement have been essentially rewritten. Medical practices are no different. “Going digital” isn’t a trendy Silicon Valley term anymore; it is a key ingredient to ensure your practice’s survival and growth.