May 2020 Social Media Toolkit

May's tips and tricks ready to use on Facebook, Twitter and Instagram. 

Create a Social Media Calendar

IF YOU OR A MEMBER OF YOUR STAFF is undergoing a pause in day-to-day activities, one of those long-term tasks that can be accomplished is to create a social media calendar. This can take many forms and a simple Google search will net you different options. What I will recommend is to use a Google or Excel Sheet to provide a rough, annual sketch. Include holidays, eye health observances and popular cultural functions, such as the Olympics. Brainstorm text to include as well as create graphics that can accompany those items. For example, in the case of Christmas, you may alter your hours during this time, so include a post prior that will discuss this. You may wish your patients a happy holiday on the day, and consider grabbing a link to the .gif you’d like to share. (Some of the graphics we’ve utilized for holidays are located at the download page!)

You can get as specific as you’d like with this task. For example, you could have a spreadsheet with multiple columns: date, time of post, post content, link/asset name, etc. (Here’s an example via Google that you’re welcome to copy and make your own: .) This can plan in granular detail all of your posts for a given period of time. From there you can open it to post daily or use a scheduling tool and batch upload by the week, month, etc.

Facebook allows you to schedule posts for pages from its “Publishing tools.” However, you might opt to use a third-party tool if your content is similar across platforms. Some scheduling tools include: Buffer, Hootsuite and TweetDeck.

This and more in May's Social Media article