business advisor - Optometric Matchmaker
Make each staffer a '10' by matching her to a position based on her traits.
clinical challenges - Headache Hell: Part One
A patient presents with headaches and blurry vision. See what it takes to make the diagnosis.
coding q & a - Coding for Ocular Allergies
The usual suspects don't always fit the situation. Here are some coding tips.
Dry Eye & Contact Lenses
A review of the causes, symptoms and cures.
fix this practice - Referral Rescue
Losing your patients and your money to referrals? Learn how to get them back.
How to Beat a Recession
Focusing on patients' needs and providing the best quality care is what keeps Dr. Morris's practice on the fast track.
instrumental strategies - An Easy Fit for Dry Eyes
The Medennium SmartPLUG reshapes itself to provide an exact fit.
Judge Your Practice Through a Patient's Eyes
A new marketing tool gives you objective feedback on your practice.
lessons learned - Watch What You Say
Before you open your mouth to speak, make sure no bricks are poised to fall.
malpractice management - Questioning the Standard of Care
The results of this case may prompt you to re-evaluate your follow-up care protocol.
Nearpoint Retinoscopy and CVS
Use this simple technique to recheck your findings and to educate patients about computer vision syndrome.
o.d. to o.d. - Doctors and Business
Why do so many optometrists have an aversion to the business aspects of practice?
practice made perfect
Overworked and Underpaid, Part II
Practice Pulse
Tips, Trends & News You Can Use
reflections - An Rx Recheck Mystery
A story of two sisters who shared too much.
The New Frontier of Antibiotic Drugs
Fourth-generation fluoroquinolones offer many benefits over older drugs in the class. See what to use them for and how to do so effectively.
therapeutic insights - Old Problem, New Twist
Alcon's new over-the-counter dry eye product addresses the mucin layer.
view from the top - Revamp Your Marketing Plans
Don't lose heart because your marketing plan didn't work. Just try it again.
viewpoint - The Tech Song Remains the Same
Everything I needed to know about technology I learned from cell phones.
what's new
For Your Patients And Practice