A Little Help from Uncle Sam
The new tax law changes could save you a bundle on major purchases.
business advisor - What Net Income Really Means
Your net income may be higher than you think.
CLINICAL CHALLENGES - It's Not Rare If It's In Your Chair
Modern imaging techniques can make the diagnosis easier -- even for one of the rare conditions that you "won't ever see."
coding q & a - Charging for Refractions
Understand Medicare's refraction rules and you'll receive the most benefit.
fix this practice - Learning How to Work Together
One key to practice success is getting your staff to work as a team.
Get to Know the "Long-Term Care" Environment
Nursing home care is guaranteed to challenge your optometric and creative skills.
instrumental strategies - The Future of Patient Education
Simple software can make a big impression in your practice.
lessons learned - Came the Dawn
Here's how to get the real story on prospective employees.
Malpractice Management - Beyond Malpractice
Sometimes the consequences of not going above the standard are worse than malpractice.
o.d. to o.d. - Optometry's Changing Model
How can optometrists respond to lost sales, reduced reimbursements and other variables that affect profitability?
PAL Strategies for the Clinical Optical Dispensary
How to provide a superior visual experience for your presbyopic patients.
Planned Replacement for this Century
Older contact lenses have done a great job, but newer lenses have more to offer.
Point/Counterpoint - VSP Helps VSP; VSP is Good for Private Practice
Is optometry's "friend" still friendly?
practice pulse
Tips, Trends & News You Can Use
reflections - On the Fifth Day
Jamaica offered this optometrist more than just beautiful scenery.
staffing solutions - When It's Not Working Out
How to deal with "marginally satisfactory" employees
Upgrade Your Toric Know-How
With the diversity and abundance of toric contact lenses on the market, you have new options for fitting patients who have astigmatism.
view from the top - Be Firm But Fair
Too much of a softy when it comes to staff? Learn to rely on your manual.
viewpoint - Survey Says: It's In the Execution
When done well, surveys improve your practice and bring you closer to patients.
what's new
For Your Patients and Practice