Assessing Dry Macular Degeneration

Three unanswered questions and new research shape our understanding of AMD

Contact Lens Management

Introduce contact lenses to patients

Create an Emergency Fund

Reserve capital is essential for maintaining the wellbeing of your family and optometric practice

Dry Eye: How to Provide Follow-Up Care

Reassessing clinical findings and ongoing patient communications are the keys to success

E/M vs. Eye Codes: Which Should You Use?

This first in a three part series on coding explains E/M requirements

Fix this practice

Time to get rid of the clones

Instrumental Strategies

The Reichert 7 Auto Tonometer

Lessons

Practices can drive you nuts

MRSA and The Eye

Learn who's at risk for this dangerous infection and how to treat and prevent it

o.d. to o.d.

Your Staff is Still Your Practice's Most Valuable Resource

By Walter D. West, O.D., F.A.A.O., Chief

Practice pulse

Optometry Recognized as "Best Career" for 2009

Reflections

My marketing epiphany

View from the top

A new way to rate employees

Viewpoint

Searching for leading indicators

What's New

For your Patients and Practice

When It's More Than Dry Eye

The case of an Iraqi war veteran who can't tolerate contact lenses or punctal plugs