A Glaring Weakness
Here’s how to increase your anti-glare add-on rate.
A Strategic Approach to Spectacle Lenses
Depending on your business model, spectacle lens sales represent either a great opportunity or a significant liability.
Create a Vision Therapy Niche
Prepare for VT patients while growing your practice’s bottom line.
Leading Off
Delaying Gratification Hurts Productivity, Study Shows; FDA Approves Star Trek Technology; Say What!? Studies.
Marketing
Sellucating your patients.
Merchandising
Spruce up your optical.
Nutrition
From the inside out.
Provide Premium Progressive Lenses
The needed equipment, ideal candidates and marketing tips for these lenses.
Viewpoint
We all like a good story. Tell us yours.
From The Sponsor
Continuing Your Optometric Education
Wavefront Optimized Refraxion
By linking autorefraction with wavefront aberrometry, Marco
Patient’s Perspective
A patient loses her vision plan but learns she’s valued by the practice.
To Be or Not to Be a Practice Owner
In time, the wrong practice will lead to professional burnout.