BUSINESS: business strategies
Personality Conflict
BUSINESS: coding strategy
The Contact Lens Check?
BUSINESS: financial foundations
Calculating Chair Cost: Part 2
BUSINESS: merchandising
Guarantee a Banner Event
BUSINESS: personnel pointers
Follow the Leader
BUSINESS: technology
A Future in Three Dimensions
CLINICAL: contact lenses
Seek the Unique Cases
CLINICAL: diversify your portfolio
Say Yes to RGPs
CLINICAL: optical
Looking Through the Glass
CLINICAL: specialty contact lenses
Biologic Corneal Bandages
CLINICAL: the back
Are you Retina Ready?
CLINICAL: the front
Four OSD Myths
Disruptive Innovation and Optometry
The constant of change can add a bounce in your practice income while “wowing” patients.
Leading Off
TIPS, TRENDS & NEWS YOU CAN USE
Mix it Up
The missing ingredients to creating a valued customer experience.
O.D. Scene
THE ENTERTAINING SIDE OF OPTOMETRY
SCRIPTOPEDIA
Weapons of Mass Disruption
SOCIAL: executive profile
Finding a Calling in Health Care
SOCIAL: lessons learned
Justified Shmustified!
SOCIAL: practice profile
Advice for Young Me: Part 2
SOCIAL: the way i see it
Staying Put
Switching Practices
Four steps can help you create a seamless transition from commercial to private practice.
technology focus
Custom Lens Device
viewpoint
Keep Your Mind Open
what’s new
FOR YOUR PATIENTS AND PRACTICE