Business Strategies: Are You a Good Leader?
Who can tell you how well you are running your practice? Try your staff.
Coding Strategy: Doing it Right the First Time
Maybe it’s time for a reset of our thought process.
Contact Lenses: Cross-Promote CLs and Glasses
Follow these three steps to increase sales in both areas of your practice.
Diversify Your Portfolio: Optical Dollars in Diversity
Make your dispensary a mixed bag, but with the right mix.
Fill Your Staff Generation Gap
Three common scenarios and how to handle them.
Financial Foundations: Manage Your Inventory
Four strategies to assist you when taking control of your assets.
Increase Optical Revenue
Improve your zero growth pattern by following these three steps.
Industry Insights: Holly Rush, of Luxottica
Luxottica’s Holly Rush explains why we need a concerted effort to build awareness of annual eye exams.
Instrument Focus: Vmax Vision’s PSF Refractor
Point-spread function brings new dimension to refracting.
Leading Off
Academic Trailblazers Pass Away
Lessons Learned
... such as a worthless Stradivarius or a million dollar picture.
Merchandising: Riding Costas’ Coattails
Three ways to use national and local media to promote your practice.
No Passion for Fashion?
Take advantage of an opportunity to rake in the big bucks..
O.D. to O.D.
Like any aspect of business, you have to pay attention to your optical for it to be lucrative.
By SCOT MORRIS, O.D., F.A.A.O.
Optical: Rethink Your Frame Boards
Five steps to more detailed optical management.
Personnel Pointers: Provide Staff With Clinical Training
Give your employees the tools to effectively communicate with patients.
Practice Profile
Stand out from the crowd.
Specialty Contact Lenses: Combining Vision and Comfort With Hybrid Lenses
Consider these recent and “old school” hybrid lens options for patients who have astigmatism or asymmetric cornea.
Specialty Eye Care: Effectively Co-manage the Post-LASIK Patient
A look at our role in post-op patient satisfaction.
Technology: Technology in the Dispensary
A discussion with a dispensing device manufacturer
The Back: Blue Light and Eye Health
Shedding light on this spectrum and eye health
The Front: Itching to See Medical Patients?
Then, actively identify and treat ocular allergy.
Therapeutic Focus: Sjö from Nicox
Test helps detect Sjögren’s Syndrome.
Viewpoint
Take advantage of all the opportunities to make an impression on patients.
What Image Are You Presenting in Your Optical?
Here’s how to create the complete “modern dispensary” experience, from first impressions to the final moment of truth.
Organized Optometry: A Healthy Habit
By Jennifer Turano, AOSA
Small Doses of Patient Education Equal Big Success
By Rachel Foster, OD
Street Smarts
By Dan Beck, OD