BUSINESS: business strategies
Your Reputation is on the Line
BUSINESS: coding strategy
Beyond “Billing”
BUSINESS: financial foundations
Staff Mix: Part 1
BUSINESS: merchandising
Doctor-Driven Prescribing
BUSINESS: technology
Averting Audits: Part 2
CLINICAL: diversify your portfolio
Hiring Staff
CLINICAL: optical
Maximize Optical Success
CLINICAL: specialty eye care
The Highs of Low Vision
CLINICAL: the back
What’s New in Retinal Treatments
CLINICAL: the front
The High Cost of Undiagnosed OSD
Leading Off
TIPS, TRENDS & NEWS YOU CAN USE
Lowering Your Prices to Compete
You may not want to; here’s why
O.D. Scene
THE ENTERTAINING SIDE OF OPTOMETRY
Optometric Alliances and Buying Groups
A look at the offerings of selected leading organizations
SCRIPTOPEDIA
Frame Rep Expectations
SOCIAL: executive profile
Good Business and Good Music
SOCIAL: lessons learned
Practice Can Be Fun
SOCIAL: the way i see it
Making Assumptions
viewpoint
It’s About the Details
what’s new
FOR YOUR PATIENTS AND PRACTICE
A New Age in Digital Refractions
The XFRACTIONSM Process integrates wavefront diagnostics and quickly reports a wealth of data in faster, more accurate refractions.
A Thousand Drops Later...
By Jennifer Blake, as
Creating a High-touch Experience With High-tech Equipment
The XFRACTIONSM process saves time, improves efficiency and enhances the patient’s experience.
A Rock Solid Investment in Practice Growth
With the XFRACTIONSM Process, this OD is measuring his ROI in increased revenue and enhanced practice image.
Adopting EHR Sooner Rather Than Later
Why associates should step forward and take the lead in their practice’s EHR implementation
By Steve Hass, OD
Contact Lenses 101
By Dan Beck, OD
Improving Patient Experience
Speed, accuracy and efficiency can be quantified, but some other benefits of XFRACTIONSM have immeasurable value.
Student Involvement at Academy Meetings
By Amy Lam, National