BUSINESS: BUSINESS STRATEGIES

GET PAID IN FULL AND ON TIME

BUSINESS: BY THE NUMBERS

COMPARE OPTICAL SALES

BUSINESS: CODING STRATEGY

CONSUMING HEALTH CARE

BUSINESS: MARKETING

UPDATE YOUR APPROACH

BUSINESS: MERCHANDISING

ONLINE REALITY CHECK

BUSINESS: PERSONNEL POINTERS

SHOW APPRECIATION

BUSINESS: SCRIPTOPEDIA

MAKE A POSITIVE IMPRESSION

BUSINESS: SOCIAL MEDIA

UTILIZE EXISTING HABITS

BUSINESS: TECHNOLOGY

DIAGNOSTIC DEVICE UPDATE

CLINICAL: ANTERIOR

A GLARING PROBLEM

CLINICAL: DIVERSIFY YOUR PORTFOLIO

LEARN NEW ‘TRICKS’

CLINICAL: NUTRITION

GO BEYOND THE EYE

CLINICAL: OPTICAL

REDUCE FRAME INVENTORY

CLINICAL: POSTERIOR

‘A BLISTER ON MY RETINA’

CLINICAL: SPORTS VISION

COVER ALL THE BASES

LEADING OFF

MILLENNIALS TO BOOMERS: SERVE YOUR CONSUMERS

KOLs WEIGH IN ON HOW BEST TO ADDRESS CUSTOMER SERVICE FOR MULTI-GENERATIONAL APPEAL

O.D. Notebook

O.D. to O.D.

PATIENTS WON’T COME BACK

SOCIAL: “ODs ON FACEBOOK”

CONSUMER IMPORTANCE

SOCIAL: O.D. SCENE

THE ENTERTAINING SIDE OF OPTOMETRY

SOCIAL: PRACTICE PROFILE: THE UNIQUE SIDE OF OPTOMETRY

CENTER ON THE PATIENT

SOCIAL: THE WAY I SEE IT

LOOK TO YOUR LEGACY

THE CEO CHECKLIST

PREPARE FOR BACK TO SCHOOL

TRAIN STAFF TO DECREASE CL DROPOUT

PROPER STAFF TRAINING CAN DRAMATICALLY INCREASE PATIENT COMPLIANCE AND SUCCESS

VIEWPOINT

IDENTIFY WITH GENERATIONS

WHAT’S NEW

A Skeptic Embraces Digital Refraction

ROI FOR THE PHOROPTOR VRx EXCEEDS EXPECTATIONS, PAYING FOR ITSELF IN LESS THAN 1 YEAR