BUSINESS: BUSINESS STRATEGIES
IF I ONLY KNEW THEN. . .
BUSINESS: BY THE NUMBERS
OPTIMIZE FRAME INVENTORY
BUSINESS: MARKETING
‘IS THIS GOING TO BE COVERED?’
BUSINESS: MERCHANDISING
THE BEST STRATEGY IS. . .
BUSINESS: SCRIPTOPEDIA
AVOID ‘SALES’ TRANSACTIONS
BUSINESS: SOCIAL MEDIA
KEEP UP WITH THE ZUCKERBERGS
CLINICAL: ANTERIOR
PUT A LID ON MGD
CLINICAL: CONTACT LENSES
GET STARTED IN MULTIFOCALS
CLINICAL: OPTICAL
BUNDLE LENS OPTIONS
CLINICAL: POSTERIOR
‘I SEE A DIFFERENT IMAGE SIZE’
CLINICAL: SPORTS VISION
PREPARE THEM FOR TAKEOFF
CONTACT LENS FOCUS
HONE IN THE ZONE
LOOK AT MANAGED CARE THROUGH A NEW LENS
CALCULATE CHAIR COST, REIMBURSEMENTS AND VOLUME TO EVALUATE THE PROS AND CONS OF EACH PLAN
MANAGE MANAGED VISION CARE PLANS
ACHIEVE PROFITABILITY BY ASSESSING THE VITALITY OF A PLAN AND SUCCESSFULLY UTILIZING IT
O.D. Notebook
By by June
O.D. to O.D.
IN MEMORY OF MY MENTOR
PATIENT SERVICE FOCUS
INCREASE PURCHASING POWER
SOCIAL: O.D. SCENE
THE PERSONAL SIDE OF OPTOMETRY
SOCIAL: ODs ON FACEBOOK
INSURANCE ISSUES
SOCIAL: THE WAY I SEE IT
LEARN FROM CHARACTERS
THE CEO CHECKLIST
HOW DO YOU FARE WITH MANAGED CARE?
VIEWPOINT
VISION PLANS AND BUSINESS
A Deeper Understanding of MGD
As knowledge of MGD and its effects have grown, so have our abilities to diagnose and educate patients
MGD’s Multimodal Treatment
In-office procedures and long-term therapies are a successful pairing for managing this chronic disease