MAINTAIN A FULL SCHEDULE
OR MISS OUT ON ALMOST 80% MORE NET
INVEST IN SPORTS VISION
UTILIZE TECHNOLOGIES TO CREATE OR GROW THIS SPECIALTY IN YOUR PRACTICE
PREPARE FOR RELOCATION
FOLLOW THESE SEVEN TIPS TO FACILITATE THE PROCESS
‘I SEE BEADS AND FERN LEAVES’
IS THIS PATIENT SUFFERING FROM A MENTAL ILLNESS OR IS SOMETHING ELSE GOING ON?
O.D. to O.D.
‘TIME’ TO COMMUNICATE
VIEWPOINT
IT WORKED ONCE BEFORE
CLINICAL: DRY EYE
‘STOP, LOOK AND IMAGE’
CLINICAL: RETINA
OPTIMIZE YOUR RETINA EVALUATION
CLINICAL: CONTACT LENSES
BOOST ANNUAL SUPPLY SALES
CLINICAL: OPTICAL
KNOW THE PRODUCT
CLINICAL: DIVERSIFY YOUR PORTFOLIO
SHARE YOUR DEVICES
CLINICAL: INTERDISCIPLINARY CARE
JOIN THE TEAM
SOCIAL: EYE RECIPE
EYE RECIPE
SOCIAL: O.D. SCENE
THE ENTERTAINING SIDE OF OPTOMETRY
SOCIAL: THE WAY I SEE IT
MANI-FOR-ALL, MAN
SOCIAL: “ODs ON FACEBOOK”
‘SAY WHAT?!’
BUSINESS: PERSONNEL POINTERS
TRAIN FRONT DESK STAFF
BUSINESS: MERCHANDISING
MERCHANDISING SPEAKS OUT
BUSINESS: CODING STRATEGY
CODING AND COMMUNICATION
BUSINESS: SOCIAL MEDIA
PUT YOUR BEST FOOT FORWARD
BUSINESS: CORPORATE O.D.
MAXIMIZE REVENUE
BUSINESS: BUSINESS STRATEGIES
DEFINE PATIENT ‘EXPECTATIONS’
WHAT’S NEW
WHAT’S NEW
DIAGNOSTIC FOCUS
MONITOR PROGRESSION
PRACTICE TIPS
COMMUNICATION ISSUE TIPS
BUSINESS: THE CEO CHECKLIST
PLANNING FOR 2017
A Complex Approach for a Complex Condition
Armed with the latest tests and treatments, optometrists are poised to better diagnose and treat their dry eye patients
Identifying Dry Eye
Advanced diagnostic tools and an objective view should lead the way
A Big Piece of the Dry Eye Puzzle
If you’re not addressing meibomian gland dysfunction, you’re not addressing dry eye
Treat or Refer?
There’s more than one way to ensure your patients get the dry eye care they need
Inflammation is the Prime Therapeutic Target in Dry Eye
An integrin antagonist is the latest addition to the treatment toolbox
Better Care Drives Revenue Growth
For dry eye, we’ve created a practice within a practice