IDENTIFY YOUR FRAME MIX

A WEALTH OF RESOURCES ARE AVAILABLE TO STREAMLINE YOUR OPTICAL

WHICH IS BETTER? ONE OR TWO. . . OR MORE?

EDUCATE CONSUMERS ON THE VALUE OF HAVING MORE THAN ONE PAIR OF GLASSES

MANAGE VENDOR RELATIONSHIPS

BUILD STRATEGIC BUSINESS PARTNERSHIPS WITH KEY VENDORS TO ENHANCE YOUR PRACTICE

O.D. to O.D.

EYEWEAR EVERYWEAR

VIEWPOINT

THE OPTICAL SUPPLY CHAIN

LEADING OFF

TIPS, TRENDS & NEWS YOU CAN USE

O.D. Notebook

CLINICAL: RETINA

AN OVERVIEW OF AMD

CLINICAL: DRY EYE

CONQUER SELF-DIAGNOSIS

CLINICAL: CONTACT LENSES

EVALUATE OPTIONS

CLINICAL: DIVERSIFY YOUR PORTFOLIO

SELL SUNWEAR

SOCIAL: O.D. SCENE

THE ENTERTAINING SIDE OF OPTOMETRY

SOCIAL: "ODS ON FACEBOOK"

GLASSES FOR THE MASSES

SOCIAL: THE WAY I SEE IT

ANTI-EVENING PEOPLE

BUSINESS: THE CEO CHECKLIST

CREATE A ‘HI-TECH’ BRAND

BUSINESS: CODING STRATEGY

CODING FOR REFRACTION

BUSINESS: ASK JAY

IDENTIFY TRUE ‘PROFIT’

BUSINESS: BUSINESS STRATEGIES

‘I’M REFERRING YOU TO DOCTOR...’

BUSINESS: MERCHANDISING

CAPTURE FRAME SALES

BUSINESS: CORPORATE O.D.

WORK TOGETHER

BUSINESS: SOCIAL MEDIA

GIVE YOURSELF A BOOST

NUTRITON FOCUS

WHAT ARE YOU MISSING?

WHAT'S NEW

MARCH SUMMARY

OPTICAL ISSUE TIPS