OPTICAL SPACE OF THE FUTURE

REIMAGINE AND REDEFINE YOUR RETAIL SPACE BY FOCUSING ON THE PATIENT EXPERIENCE

Optician Creates "Special" Eyewear

PRESENT PREMIUM LENS TECHNOLOGY

ADVISE YOUR PATIENTS ON THE BENEFITS OF PRODUCT FEATURES THAT CAN IMPROVE THEIR VISION

MANAGE YOUR FRAME BOARDS

ACHIEVE SUCCESS IN YOUR OPTICAL THROUGH ONGOING PLANNING AND INVESTMENT

GET BEYOND FUNCTION

THREE WAYS TO FOCUS ON FASHION MAKEOVERS TO ENHANCE YOUR PATIENTS’ TOTAL IMAGE AND YOUR BOTTOM LINE

O.D. TO O.D.

THE ‘EYE CARE CONSULTANT’

VIEWPOINT

TRENDS IN THE OPTICAL

LEADING OFF

TIPS, TRENDS & NEWS YOU CAN USE

O.D. NOTEBOOK

CLINICAL: CORNEA

CONQUER CORNEAL EDEMA

CLINICAL: DRY EYE

WHAT MOTIVATES YOU?

CLINICAL: GLAUCOMA

A PRACTICAL PRISM

CLINICAL: CONTACT LENSES

FITTING THE PRESBYOPIC ASTIGMAT

SOCIAL: O.D. SCENE

THE ENTERTAINING SIDE OF OPTOMETRY

SOCIAL: FRESH OUT

‘LET’S CONFERENCE!’

SOCIAL: EXECUTIVE PROFILE

A LIFE-LONG CONTACT LENS WEARER

SOCIAL: OPTOMETRIC WOMEN

GUIDE TO BUSINESS TRAVEL

SOCIAL: REFLECTIONS: THE HUMAN SIDE OF OPTOMETRY

WHY I DO WHAT I DO

BUSINESS: CODING STRATEGY

‘TIS THE SEASON

BUSINESS: CEO CHECKLIST

PLAN FOR DEVELOPMENT

WHAT’S NEW

FOR YOUR PATIENTS AND PRACTICE

DIAGNOSTIC FOCUS

WIDEN YOUR VIEW

FOCUS

ALIGN YOUR PATIENTS

THIS MONTH’S TIPS

INSIDE THE OPTICAL ISSUE