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Expand Through Specialty Contact Lenses
Consider this 9-step system for implementing an efficient and effective specialty contact lens practice
By Stephanie L. Woo, OD, FAAO, FSLS
Build Out Your Metrics
A look at two calculations can help to inform practice expansion decisions
How to Market Your Niche
Those who can push past all the rejection and early mornings/very late nights will be successful
Tackle Digital Eye Strain
Expand clinical care to treat the consequences of digital device use
2021 Business Plans
Key opinion leaders investigate tools to help improve efficiency, productivity and the patient experience
By Shannon Simcox, contributing editor
News
LEADING OFF: O.D.s Discuss COVID-19 Cleaning Efficiencies
By JENNIFER KIRBY, FEATURE WRITER
LEADING OFF: TFOS Co-Creator Launches Eye-Friendly Makeup Line
By JENNIFER KIRBY, FEATURE WRITER
LEADING OFF: CEO Challenge: Become a Master Storyteller
By STEVE VARGO, OD, MBA
LEADING OFF: O.D. Joins NFL Team Cheer Squad
By JENNIFER KIRBY, FEATURE WRITER
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Five Ways to Enhance Contact Lens Comfort
A look at practical interventions to decrease the dropout rate
By Melissa Barnett, OD, FAAO, FSLS