Expanding Medical Services

Optometrists share their advice for branching out beyond general care

By LINDSEY GETZ, CONTRIBUTING EDITOR

Tools for the 2024 Primary Care Practice

Consider the following technologies to provide up-to-date and excellent care

By GLENN S. CORBIN, O.D., Reading, Pa.

Securing Sensational Staff

Consider these five action steps to hold on to valued employees

By PATRICIA FULMER, OD, FAAO

LEADING OFF: Dr. Sandra Block: Representing Optometry on a Global Level

By JIM THOMAS

LEADING OFF: American Academy of Optometry Hosts Meeting in the Big Easy

By Robert Stoneback, associate editor

LEADING OFF: Enter the Optometric Management Photo Contest

LEADING OFF: Vision Expo West Rolls High in Vegas

By OM staff

LEADING OFF: Talk to Parents About Vision’s Effect on Education

By Brenda Montecalvo, OD

LEADING OFF: CEO Challenge: My Challenge for You This Month: Use Public Speaking to Market Your Practice

By STEVE VARGO, OD, MBA

LEADING OFF: Also Notable

Dry Eye: Lean in to industry relationships

Several resources are available to help optometrists help their patients

By Cecelia Koetting, OD, FAAO

Glaucoma: Contending with cost

How much does glaucoma care cost patients, and how can optometrists help?

By AUSTIN LIFFERTH, OD, FAAO

What new ODs want

Understand what recent graduates are looking for from an employer

By KRISTIN O'BRIEN, OD

Showing contact lens exam value

Consider these steps to get patient buy-in

By Susan A. Resnick, OD, FAAO

Tips from the Issue

BUSINESS: Coding Strategy

Responding to an audit

By Brandy H. Sperry, COMT, COE, OCS

BUSINESS: Social Media

Showing patients your practice’s ‘big picture’

By Jennifer Tsai

Viewpoint

The many benefits of 'thanks'

By JIM THOMAS

OD to OD

Use it, don't lose it

By APRIL JASPER, OD, FAAO

Inspire. Lead. Succeed.

Sailing the seas of optometry

By DORI M. CARLSON, OD, MAL, FAAO

What's New

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