Featured
Managing a multigenerational workforce
Could this provide unexpected opportunities?
By Megan W. Gerhardt, PhD
Utilizing Staff for Patient Education on Refractive Interventions
Employees are primed to pave the way for a prescription at patient touch points
By LINDSEY GETZ, CONTRIBUTING EDITOR
25 creative recruiting ideas
Consider these examples to hire and retain qualified people
By Trudi Charest
Assigning associates responsibilities
Consider delegating these specific duties to enhance patient care and the business side of your practice
By Rachael Wruble, OD
News
LEADING OFF: Hundreds to attend annual ‘AOA on Capitol Hill’ event
On April 14 to 16, members of the American Optometric Association (AOA) will head to Washington, D.C., for the annual “AOA on Capitol Hill” advocacy event
By Robert Stoneback, associate editor
LEADING OFF: CEO Challenge: Let your mind wander
My challenge for you this month: Let your mind wander
By STEVE VARGO, OD, MBA
Departments
DRY EYE: Looking at intense pulsed light
How it works, patient candidacy, and patient education
By Cecelia Koetting, OD, FAAO
MYOPIA MANAGEMENT: Real world evidence can boost research
RWEs support myopia research by using four key components.
By MARIA LIU, OD, PHD, MPH, MBA, FAAO
OD to OD: The why, what, and when of tech
Is it the right time to make that new technology investment?
By APRIL JASPER, OD, FAAO
Inspire. Lead. Succeed: The importance of staff meetings
By DORI M. CARLSON, OD, MAL, FAAO
Web Exclusives
Approaching ocular allergies
A review of the categories of topical treatments
By NATE R. LIGHTHIZER, OD, AUBRY TACKETT, OD
CONTACT LENS: CXL as a first line treatment
When should corneal collagen crosslinking precede contact lens fitting in keratoconus?
By Susan A. Resnick, OD, FAAO
GLAUCOMA: Minimally invasive medical therapy
What principles should we apply if we decide to prescribe treatment?
By AUSTIN LIFFERTH, OD, FAAO
STAFFING: Conducting the phone interview
How to have an effective phone interview with potential hires
By PATRICIA FULMER, OD, FAAO
How to introduce new technology to staff
Ensuring staff “buy-in” is crucial when adding new equipment
By Carl Hubbell “Hub” Spear, OD, MBA
What's New
For your patients and practice
It Isn’t Rare When It’s in Your Chair
A reminder to thoroughly educate every patient
By APRIL JASPER, OD, FAAO
Age-related Pan-retinal Degeneration
Renewed interest in peripheral findings in AMD
By Joseph J. Pizzimenti, OD, FAAO
Incorporating Dry Eye Procedures
Therapeutics, treatment modalities, and equipment that can reduce inflammation and address MGD damage
By Douglas K. Devries, OD
Proper Eye Hygiene Discussions at Every Patient Visit
What do your patients take home from your office?
By SELINA R. MCGEE, OD, FAAO
Ocular Surface News - April 11, 2024
Exploring the impact of incomplete blinking or non-lid seal and artificial intelligence on dry eye