Business Intelligence

Business Strategies

Coding Strategies

Dry Eye

Fluctuating vision as a diagnostic marker for dry eye disease

Execute Meaningful Handoffs

High-Definition Ophthalmic Lenses

How to Join a Vision Plan

Follow these steps before signing on the dotted line.

I Became an Online Retailer

Leading Off

Georgia Law Broadens O.D. Prescribing Rights and Requires Education; Oklahoma tornado coverage, Valeant Purchases B+L, and more.

Lessons Learned

Let's Get Medical: Part 3

Marketing

Keep Coverage in Mind.

Maximize Your Vision Plan Reimbursement

Success is contingent on your knowledge of the plan.

Merchandising

Do Your Patients Really Know You?

O.D. Notebook

O.D. Scene

O.D. to O.D.

Optometry is Rooted in the Business of Vision.

By SCOT MORRIS, O.D., F.A.A.O.

Pediatrics: Starting Them Young

Prepare for Presbyopes

Profession PULSE

Provide Your Application Online

School Viewpoint

Sometimes, the Best Thing to Say Is Nothing

One of the worst things you can do is tell patients you no longer accept their managed vision plan. Here’s a better solution.

Sports Vision: Keep Your Eye on the Ball

Utilize Staffing Ratios

Viewpoint

Achieve Your Unique Vision.

What Do Your Signs Say About You and Your Office?

What's New

Checking Out a Practice

Using the proper resources will help you decide which practice is a good match for you.

By Dr. Kelly Kerksick, OD

From the AOSA

The Power of Professional Support

By Jessilin M. Quint, OD, MBA, MS, FAAO

From The Sponsor

“Social” Optometry

Should I Stay or Should I Go Now?

Considerations when deciding to practice locally or branch out

By Ashley Kamann, OD

Street Smarts

The Battle of the “O’s” Revisited

By Dan Beck, OD

The Princess and the Three Optometric Kingdoms

By Jeremy Clano, OD