A Clear Solution

A Judgment Call

Bring Back “Lost” Patients

Use a three-step approach to keep patients in your practice.

Business Strategies

Coding Strategies

Contact Patients “Virtually”

Develop Your Marketing Plan

Examine your “SWOT” to determine a plan for your practice.

Easing the H.R. Challenge

Gearing Up For Sunwear Season

Go With the Flow

Going Digital

Identify Your Target Markets

Determine which shopper segments your patients fall under and how to streamline your practice to retain them.

Leading Off

O.D. and Wife Just Escape Boston Marathon Bombing; AOA Forms Integrated Eyecare Project Team; “Ambiverts” Best at Sales, Says Study; FDA News; Father of Optometric Practice Management Receives Award; New Sports-Related Concussion Guidelines Published; Res

Lessons Learned

Let's Get Medical: Part 2

Three preparatory steps are required for success.

Marketing Vision Therapy

Marketing: Lessons From the "Sort of Newbie"

Merchandising: How to Talk Tech With Patients

Nutrition

Your nutrition position.

O.D. SCENE: Key Opinion Leaders Drs. Dunbar, Fingeret and Litwak; Key Industry Leader Dr. Joe Barr

O.D. to O.D.

We are who we are perceived to be.

By SCOT MORRIS, O.D., F.A.A.O.

Practice Becomes Eyecare Hub in Wake of Oklahoma Tornado

Profession PULSE

Secrets of My Succe$s

Take a "Measured" Approach to Your Marketing Efforts

Take Charge of Your Debt

Topography

Viewpoint

Going to market?

What’s New