MAP A DIRECTION FOR YOUR FUTURE
FOLLOW THESE THREE STEPS TO MAKE 2017 A MORE PROFITABLE YEAR
INCREASE PRACTICE EFFICIENCY
FOLLOW THESE TIPS TO SCHEDULE ADDITIONAL PATIENTS AND CONTINUOUSLY GROW YOUR PRACTICE
TO SELL OR NOT TO SELL
IT'S NOT A QUESTION, RATHER, IT'S WHAT'S IN THE BEST INTEREST OF YOUR PATIENTS AND YOUR PRACTICE
O.D. to O.D.
ACHIEVE YOUR 2017 GOALS
VIEWPOINT
EVERY YEAR AT THIS TIME
LEADING OFF
TIPS, TRENDS & NEWS YOU CAN USE
THE CEO CHECKLIST
CLOSE OUT 2016
CLINICAL: ANTERIOR
DEVELOP A DRY EYE CLINIC
CLINICAL: POSTERIOR
‘WHAT’S UP WITH MY LEFT EYE?’
CLINICAL: SPORTS VISION
SNOW VISION
CLINICAL: CONTACT LENSES
HOW TO MEET CRITICAL NEEDS
CLINICAL: OPTICAL
QUANTIFY YOUR FRAME OPTIONS
CLINICAL: DIVERSIFY YOUR PORTFOLIO
WHAT CONSUMERS WANT
SOCIAL: O.D. SCENE
THE ENTERTAINING SIDE OF OPTOMETRY
SOCIAL: THE WAY I SEE IT
DEVIL IN THE DETAILS
SOCIAL: "ODs ON FACEBOOK"
PURCHASING PROBLEMS
BUSINESS: BUSINESS STRATEGIES
WATCH YOUR PRODUCT PRICES
BUSINESS: PERSONNEL POINTERS
PREPARE YOUR OFFICE MANAGER
BUSINESS: MERCHANDISING
THE NEW YEAR’S TOP FIVE
BUSINESS: MARKETING
READY TO HIRE A MARKETER?
BUSINESS: CODING STRATEGY
THE VIEW AHEAD. . .
BUSINESS: BY THE NUMBERS
RE-EVALUATE 2016 GOALS
WHAT'S NEW
WHAT'S NEW
TECHNOLOGY FOCUS
OFFER A UNIQUE EXPERIENCE
DIAGNOSTIC FOCUS
SCAN FOR MGD
BUSINESS: SCRIPTOPEDIA
THE EYE SPA EXPERIENCE