BUSINESS: BUSINESS STRATEGIES

ASSESS YOUR ROTE PHRASES

BUSINESS: BY THE NUMBERS

PROOF IS IN THE PROFIT CENTERS

BUSINESS: CODING STRATEGY

INSPECT THE CODES

BUSINESS: MARKETING

CAN BUYERS ‘FEEL’ THE VALUE?

BUSINESS: PERSONNEL POINTERS

COMBAT ABSENTEEISM

BUSINESS: SOCIAL MEDIA

LIVE STREAM AT EVENTS

BUSINESS: TECHNOLOGY

BE AWARE OF WEARABLES

CLINICAL: ANTERIOR

TWO WEEKS OF OCULAR ISSUES UNCOVERS SIGHT-THREATENING INFECTION

CLINICAL: CONTACT LENSES

EVALUATE PURCHASE STEPS

CLINICAL: OPTICAL

INCREASE CAPTURE RATE

CLINICAL: POSTERIOR

IS THIS PATIENT’S DIABETES MELLITUS THE CULPRIT?

CONTACT LENS FOCUS

ACT ON MONTHLY COMFORT

LEADING OFF

TIPS, TRENDS & NEWS YOU CAN USE

O.D. Notebook

O.D. to O.D.

REFLECTIONS ON OUR CHALLENGES

READY TO BUY OR SELL A PRACTICE?

EXPERTS SHARE COMMON BUY/SELL OBSTACLES AND PROVIDE TIPS ON HOW TO OVERCOME THEM

SOCIAL: O.D. SCENE

THE ENTERTAINING SIDE OF OPTOMETRY

SOLUTION FOCUS

RECOMMEND TWO SOLUTIONS

THE CEO CHECKLIST

KNOW YOUR WORTH

VIEWPOINT

GIVING THANKS FOR ENERGY

WHAT’S NEW