BUSINESS ADVISOR: Recession-Proofing Your Practice
Do you know how to keep your practice safe from a slowdown?
CODING Q & A
Insights into accurate coding from a nationally known expert.
CONTACT LENS MANAGEMENT: No-Rub's the Word
No-rub solutions and customized comfort can help boost your practice.
CYBERCARE: Smooth Operations
Learn the secrets to running your practice without a hitch.
Desperately Seeking Saline
What every optometrist needs to know about Sjögren's syndrome.
Eliminating Managed Care
How one practice arrived at the point of cutting themselves free.
Encouraging Patients to Understand the Rationale for Routine Examination
How to keep them coming back.
FIX THIS PRACTICE: Planning for Peace of Mind
Find out how an exit strategy can be your best friend.
Is Your Practice Worth What You Think?
Learn about outside influences that may affect the value of your practice.
LESSONS LEARNED: Building Trust
Many patients no longer trust their doctors. Here's how to adapt.
Marketing your LASIK Practice
In the final part of our series on laser vision correction in the optometric office, we'll look at how to build patient volume and establish your practice's reputation as a provider of this service.
O.D. TO O.D.: Optical Renaissance
Eyeglasses aren't trivial -- unless we make them so.
PRACTICE PULSE: Tips, Trends & News You Can Use
B&L settles lawsuit and more.
Purchasing Frames that Work for Your Practice
Each year, hundreds of new frames compete for our attention. These guidelines will help you make the smartest buys for your practice.
REFLECTIONS: All Eyes on Me
This O.D. goes in front of the toughest audience of all.
State of the Industry Report
Our update reveals some interesting trends in this market.
Taking Allergy Treatment to the Next Level
This month, experts weigh in on how to approach therapy for ocular allergy.
VIEWPOINT: Medicare Spurned
Frustrated doctors have been turning away Medicare patients. Have you had enough?