BUSINESS: BUSINESS STRATEGIES

OVERCOMING FEE COMPLAINTS

BUSINESS: CODING STRATEGY

KEEPING THE BUCKET FULL

BUSINESS: FINANCIAL FOUNDATIONS

REVENUE PRODUCTIVITY

BUSINESS: MARKETING

THE PSYCHOLOGY OF SALES

BUSINESS: MERCHANDISING

IT’S HOW YOU FILL YOUR SCHEDULE

BUSINESS: PERSONAL WEALTH HEALTH

TAKE STOCK IN YOUR STOCKS

BUSINESS: PERSONNEL POINTERS

PRE-TEST PROTOCOLS

BUSINESS: SCRIPTOPEDIA

IMPROVING YOUR BUSINESS

BUSINESS: SOCIAL MEDIA

STAYING HIPAA COMPLIANT

BUSINESS: TECHNOLOGY

CONNECT WITH PATIENTS

BUSINESS: WHAT’S NEW

WHAT’S NEW

CLINICAL: ANTERIOR

HINDER HSV KERATITIS

CLINICAL: CONTACT LENSES

CUSTOMIZE YOUR FITTING PROCESS

CLINICAL: DIVERSIFY YOUR PORTFOLIO

DO UNTO OTHERS. . .

CLINICAL: OPTICAL

ILLUMINATE THE OPTICAL

CLINICAL: PEDIATRICS

THE BUSINESS OF PEDIATRIC EYE CARE

CLINICAL: POSTERIOR

BANISH BRAO

LEADING OFF

TIPS, TRENDS & NEWS YOU CAN USE

O.D. Notebook

O.D. to O.D

WHAT DO YOU DO EVERY DAY?

SOCIAL: CONSUMER CORNER

THE PRICE PREDICAMENT

SOCIAL: EYE RECIPE

EYE RECIPE

SOCIAL: O.D. SCENE

SOCIAL: POP QUIZ

POP QUIZ

SOCIAL: PRACTICE PROFILE: THE UNIQUE SIDE OF OPTOMETRY

CHOOSING AN M.D.

SOCIAL: THE WAY I SEE IT

SINGLE-SERVING ENCOUNTERS

STORYTELLING’S POWER OF PERSUASION

TO GET CONSUMERS TO TAKE ADVANTAGE OF THE SERVICES AND PRODUCTS YOU OFFER, TELL THEM A STORY

VIEWPOINT

MAKE IT A GOOD STORY