General
Make Multiple Pairs a Reality
Use the patient’s journey through your practice as an opportunity to meet all their vision needs
Explaining Refraction Results
Alleviate your discomfort by following these four steps
Negotiate Successfully With Frame Vendors
Follow these steps to establish a beneficial partnership
Develop a Social Media Marketing Strategy
Eight essential tips for social media success in 2019
Partnering With Private Equity
Four optometrists, who recently completed private equity transactions, offer their insights
Myopia So Far
What we know; what we think we know and what we don’t know
O.D. to O.D.
CREATE YOUR DREAM CUSTOMER
Viewpoint
GREAT EXPECTATIONS
CLINICAL: Optical
Engage the Senses
CLINICAL: Dry Eye
Don’t Play Hot Potato
CLINICAL: Contact Lenses
Satisfy Demanding Patients
BUSINESS: Industry Profile
Facilitating Patient Care
BUSINESS: Coding Strategy
Evaluate the ‘Rule Book’
BUSINESS: Social Media
Social Media Toolkit
FOCUS
Help Protect Against Blue Light
Make Multiple Pairs a Reality
Use the patient’s journey through your practice as an opportunity to meet all their vision needs
Explaining Refraction Results
Alleviate your discomfort by following these four steps
Negotiate Successfully With Frame Vendors
Follow these steps to establish a beneficial partnership
Develop a Social Media Marketing Strategy
Eight essential tips for social media success in 2019
Partnering With Private Equity
Four optometrists, who recently completed private equity transactions, offer their insights
Myopia So Far
What we know; what we think we know and what we don’t know
O.D. to O.D.
CREATE YOUR DREAM CUSTOMER
Viewpoint
GREAT EXPECTATIONS
CLINICAL: Optical
Engage the Senses
CLINICAL: Dry Eye
Don’t Play Hot Potato
CLINICAL: Contact Lenses
Satisfy Demanding Patients
BUSINESS: Industry Profile
Facilitating Patient Care
BUSINESS: Coding Strategy
Evaluate the ‘Rule Book’
BUSINESS: Social Media
Social Media Toolkit
FOCUS
Help Protect Against Blue Light