Content Syndication Downloads
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Your success in operating an optometric practice directly correlates with your ability to manage a small team of people. To succeed in business requires a great team, and your staff is your #1 asset.
As the IDOC Optometric Practice Management Consultant, Dr. Steve Vargo, OD, MBA, helps independent eye care practices navigate many staff management challenges. He quickly learned that there was no shortage of challenges pertaining to staffing. For many, it's the most challenging aspect of practice ownership.
Take a look at an excerpt from his book, Eye on Management: Step-by-Step Guide to Optometry's Most Common Staff Management Challenges.
Computer Vision Syndrome (CVS), also referred to as Digital Eye Strain, describes a group of eye and vision-related problems that result from prolonged computer, tablet, e-reader and cell phone use (AOA, 2016). Symptoms of CVS include headaches, ocular fatigue, blurred vision and dryness of the eyes (Blehm, 2005).
The authors of this study believe that a more effective treatment for CVS lies in addressing problems of alignment between the mid-peripheral and central visual tracking systems. This paper describes the results of a prospective clinical study of spectacles with progressive prismatic correction that demonstrates the efficacy of this treatment in a subset of patients with CVS.
Let's face it. Without patients, you don't have a practice. Somehow you have to attract new patients and keep the ones you have without sacrificing patient care, medical billing, and a million other priorities!
You need an effective medical practice marketing strategy! Download this white paper now to discover 10 proven techniques, including how to:
- Boost physician's online reviews
- Improve physician's online reputation
- Offer more patient communication options
- Provide better patient education
- Engage patients through social media
Two Optometrists discuss how the NIDEK CEM-530 specular microscope helps them provide better care to patients
Abnormalities in the corneal endothelium can be an early indication of sight-threatening corneal dystrophies, and its specialized cells can be adversely affected by injury, intraocular surgery, or improper contact lens wear. As such, imaging and analysis of the corneal endothelium with spectral microscopy is an important capability in an eyecare practice, applicable to patients of all ages and a range of clinical situations.
Download this white paper to read about the NIDEK CEM-530 specular microscope. Learn how the full-featured, easy-to-use scope enables thorough evaluation of the corneal endothelium — and how it can be integral to providing high-quality care for your patients.
Understanding the Value of Your Current Patients to Your Future Success
Without a solid plan for retaining current patients, growth will not be possible or will be minimized at best. This white paper discusses how patient retention is a multidimensional issue that requires a multidimensional approach.
A few of the topics in this white paper include:
· How to communicate with patients
· What is an acceptable rate of attrition
· Using social media to retain patients
Download this white paper to learn more about best practices to retain patients.
Don't leave your patients adrift on the patient island
Healthcare practices are scrambling to juggle the ever-increasing number of regulations, demands, and expectations placed upon their shoulders. As a result, an unfortunate side effect has emerged—many patients report feeling rushed, ignored, or “like they are adrift on a patient island.” But there is a simple solution: compassion. Compassion based care has been found to have an astounding effect on both patients and practices.
How can you bring compassion back to the forefront of your practice?
Increase Patient Satisfaction and Practice Revenue with Texting
Here are 16 Stats that Prove Medical Text Messaging Is the Answer
Texting is a great way to communicate with patients anytime without being intrusive. It’s easy. It’s inexpensive. Best of all, it’s what your patients want.
But pudding is supposed to be full of proof, right? So we’ve put together this eBook with 16 stats that show without a doubt why you should start texting your patients, including:
- 75% of patients would prefer receiving appointment and payment reminders via text
- Text message response rates are 209% higher than those from phone calls
- The average practice could save up to 2 hours a day on phone calls by using text conversations
Start having REAL conversations with your patients. Download the eBook today!
Picture this: Your patients schedule appointments on their smartphone, and, simultaneously, a VSP authorization is pulled and benefits are verified, confirmed, and sent to their EHR. That’s just the beginning.
Planning for tomorrow and envisioning your practice’s future is something we all need to do. Constantly.
In this final installment, Invision Optometry’s Michael A. Kling, OD, discusses how the technologies of tomorrow are shaping the retail and patient experiences of today — and how to keep your practice from falling behind.
Image is everything — especially in business. That’s why, when it comes to marketing your practice, you must consider everything from geospatial marketing to branding.
A brand is a promise, a guarantee to deliver a certain product a certain way, in a certain amount of time, with a certain experience. To succeed, it must have a clear bundle of attributes, and be trusted, memorable, and differentiated by a unique story. In part 3 of a four-part series, Invision Optometry’s Michael A. Kling, OD, explores how to identify and create lasting connections with your target audience.
Lutein has strong support for its role in ocular health and has recently been recognized for its cognition role during early life and childhood. This white paper looks at the evidence for lutein’s function in brain tissue, where it is the predominant carotenoid in both infants and adults. FloraGLO® Lutein is the only lutein brand approved for use in infant nutrition and the most clinically studied lutein brand in the world.
Build Your Eye Care Online Reputation
Developing a Strong Presence Online Isn’t As Hard As You Think
Did you know that 92 percent of consumers read online reviews? That’s pretty much everyone. And the same holds true for those in the eye care industry. So what are you doing to protect your online presence? Is your online reputation attracting new patients and increasing revenue? Read this guide, which contains step-by-step instructions to nurture your online reputation.
Save Time and Improve Practice Marketing and Patient Engagement
Eight Tips to Improve Practice Efficiency
Ready to be more efficient, save time, and improve operations? Think you can't do that and increase patient satisfaction? Well think again! Here are eight awesome tips to help you do just that. Learn how to:
- Kill it on appointment reminders and recalls
- Get the honest scoop on your practice from patients
- Manage your online reputation and physician reviews
- And much, much more!
Tips to Improve Office Efficiency & Patient Engagement
Like it or not, patients today expect greater access to healthcare organizations than they used to. New conveniences have significantly changed consumer expectations for access. That’s because leading consumer businesses have made it easy to get information, pay bills, and more. Your patients now expect the same from you.
Download this white paper to learn how to meet these expectations with a patient relationship management system. Before you know it, you'll be meeting and beating those expectations every day.
FloraGLO® Lutein sets the gold standard for the lutein market. Rooted in science, with an unparalleled reputation for efficacy, trust and safety, the FloraGLO® name is synonymous with excellence. “The Pioneers of Lutein Science and Discovery” offers the following:
- How researchers discovered the photoprotective properties of lutein and zeaxanthin;
- Why most adults aren’t getting enough in their diets; and
- How Kemin created a lutein supplement proven to increase macular pigment optical density (MPOD) in clinical trials.
Medical foods are an emerging category of product, formulated to address nutritional deficiencies relating to specific diseases or conditions. This whitepaper provides an insight into:
· The importance of targeted nutrition for eye health
· The medical food category: Guidelines, market size, regulations
· Macular pigment: Risk factor, biomarker, vision performance
· Lumega-Z: the first and only medical food developed to restore and maintain the macular pigment
Download the whitepaper to learn about this differentiated offering, and discover how to maximize the efficacy of your intervention, ensure patient compliance and satisfaction.