business advisor - A Tale of Three Inventories
Take the time to assess your frame inventory. You may want to tweak it.
By Jerry Hayes, OD, and
Buying a practice? How much is too much?
Use cash flow to determine the fair value of a practice.
By Alissa Wald, O.D.
CLINICAL CHALLENGES - A Sudden Rise in Pressure
Sometimes avoiding surgery to treat glaucoma is possible; in this case it wasn't.
By Eric Schmidt, O.D.
contact lens management - Acuvue Advance: Lasting Comfort
The silicone hydrogel lens uses a proprietary wetting agent, Hydraclear.
DISEASE MANAGEMENT - When the Pressure is On
Dealing with mixed mechanism angle closure.
By Scott Williams, O.D., and
Finding a Profit in Contact Lens Fitting
You can profit from fitting your patients with contact lenses. Consider this O.D.'s tips.
fix this practice - Painless Purchasing
Looking to buy a practice? You may want to involve another party.
Free CE: Lens Problem? Look at the Lids
Brush up on the most common lid conditions that plague contact lens wearers.
How to Escape the "Insurance" Trap
Recognizing the difference between insurance and benefits is a key to successful practice.
instrumental strategies - The Extend Synthetic Plug
This versatile punctal plug fits a broad range of indications.
lessons learned - Truth in Advertising
Imagine a drug commercial in which the manufacturer told it like it was.
Managing Diabetes Medically
Get up to speed on the disease that causes so many ocular problems.
o.d. to o.d. - Maintain the Proper Perspective with Primary Care
Primary care has become perhaps the single greatest addition to optometric practices. But has it distracted optometrists?
practice made perfect
A Practice for Prosperity
practice management - What is Goodwill?
This "intangible" figures heavily in a practice's worth.
practice pulse
Tips, Trends & News You Can Use
Prescribing Contact Lens Care Solutions
As in everything else, quality counts. Here's how to get the message across to patients.
reflections - Caught in the Act
A routine exam turns into a life-saving experience.
Saving Patients from Themselves
Topography can help you persuade your contact lens patients to kick their bad habits.
Simple Steps to Effectively Using Drug Samples
There are a number of perspectives on how to use drug samples. Which are best for your practice?
staffing solutions - It Starts With the Interview
Move from good to great with these hard-learned lessons about hiring.
street sense - Stocks Staged Comeback in 2003
After three years of horrendous losses, stocks rebounded.
The Doctor Still Makes House Calls
Two or three Wednesdays a month, Steve Butzon, O.D., finds challenges and profits as a road warrior.
the dry eye file - Dealing with Dry Eye Demons
Off-label cyclosporine use provides relief for pinguecula and pterygia.
view from the top - Uncovering Inefficiencies
Are you and your staff performing office tasks efficiently?
viewpoint - Does the New Law Offer Opportunity?
Now that contact lens patients receive Rxs, it's time to re-evaluate service.
Wavefront: The New Standard for Vision and General Eye Care?
Is it possible to mix this technology into the standard of routine primary eye care?
what's new
For Your Patients And Practice
Optometrists Embrace A Shifting Paradigm
O.D.s and their patients gain new enthusiasm for LASIK thanks to the promise and profits of wavefront technology.
The Clinical Benefits Of Custom LASIK
The clinical studies of wavefront-guided laser vision correction reflect the promise of this advanced technology in improving visual outcomes.
The Optometrist's Role In LASIK Comanagement
Do what's best for your patients while maintaining a mutually beneficial comanagement relationship. Here are tips from an O.D. at the other end of the referral.
Tracking Custom Cornea's Early Clinical Outcomes
Alcon's LADARVision CustomCornea not only produces excellent visual acuity, but also brings revolutionary changes in patient satisfaction.
Understanding the Science of Wavefront-Guided Correction
Here's a straightforward guide to the fundamentals of this promising technology.