9 Steps to a More Profitable Optical

While most O.D.s are great clinicians, they lack when it comes to donning the business hat. Here are nine simple tips to help you improve your practice’s profitability.

By RICHARD S. KATTOUF, O.D., D.O.S.

A Little Research Can Benefit Your Practice

Simple, low-cost market research tools can help you obtain valuable patient information.

By Bob Levoy, O.D

Anti-Infective Update

This article will walk you through the basics of treating ocular infections with anti-infectives, particularly fluoroquinolones.

By DEEPAK GUPTA, O.D., F.A.A.O., Stamford, Conn.

Benefit From In-Office Lens Casting and Edging

Reasons to put some serious thought into meeting your lens casting and edging demands in office.

By STUART A. GINDOFF, O.D., M.B.A., F.A.A.O., Sarasota, Fla.

business advisor - AOA Income Survey Highlights

The recent AOA survey reveals some interesting truths about O.D. income.

By Jerry Hayes, OD, and

CLINICAL CHALLENGES - An Ounce of Prevention

Incorporate new technology into your regular diagnostic regimen and you'll help patients.

coding q & a - Corneal Pachymetry

Learn about other uses for this measurement and how to code for it.

contact lens management - Good News for Presbyopes

Metro Optics' progressive GP lens is a great alternative to offer baby boomers.

Fairness to Contact Lens Consumers in Cyberspace

Has the new law changed how Internet sites market and sell contact lenses?

fix this practice - Merging Made Easy

Not sure if merging your practice is a good idea? Read these tips to find out.

instrumental strategies - This EMR Puts You in Control

OfficeMate's ExamWRITER can make your life easier. See how.

lessons learned - Keeping An Eye on the Ball

Remembering a sports vision pioneer.

o.d. to o.d. - Examining a New Law

New federal laws promote fairness to contact lens consumers, but what about those who fit them?

Practice Pulse

Tips, Trends & News You Can Use

Putting an Economic Spin on Glaucoma

Glaucoma is a profitable segment of eye care. Just look at the numbers.

reflections - A Grateful Thread

A veteran's visit made this O.D. reflect on the common thread of gratitude that links us all together.

Service Works

Practicing by acronym can help you keep patients returning to your practice.

street sense - China Spurs Commodities' Surge

China's need for raw materials is both a threat and an opportunity.

The Fairness to Contact Lens Consumers Act

THERAPEUTIC INSIGHTS - Meet a Familiar Foe

Know how to treat a subconjunctival hemorrhage -- and what to do when you find one that's not benign.

view from the top - Staying on Schedule

Consider this advice the next time waiting patients have you stressed out.

viewpoint - Can You Satisfy Both Sides?

Every patient has two sides. Try to help the side that you don't see.

what's new

For Your Patients and Practice

A Dream Deferred

How one optometric couple made up for lost time by discovering their own little paradise..

Coding for Dry Eye

Learn how new treatment strategies are expanding your options for maximum reimbursement.

Advice

Six tips to eliminate no-shows; Make your Web site a must-see on the information superhighway.

Choosing a Lab Partner

The right optical lab can make dispensing eyeglasses a low-risk, high-return endeavor. Here's what to look for.

Dear colleague,

Get an Early Start on Your Career

A new grad offers some eye-opening strategies.

If I Had To Do It Over

A former coal miner offers his unique perspective.

Street Smarts

"New math" to learn what your contact lens patients are really saying.

Wise to the World

Helping low vision patients; Keeping peace in the office; Powering up your practice