Building a Better Optical

Four tips to improve this important part of your practice

BUSINESS: business strategies

My Staff Told You What?!

BUSINESS: coding strategy

Diabetes and the ICD-10

BUSINESS: financial foundations

Your Three Optical Numbers

BUSINESS: merchandising

Increase Sales in Your Optical

BUSINESS: personnel pointers

Empowering Your Team

BUSINESS: social media

Promoting Your Optical

BUSINESS: technology

Optical Dispensing Devices

CLINICAL: contact lenses

UV Protection for CL Patients

CLINICAL: diversify your portfolio

Offer Low Vision Services

CLINICAL: optical

When Less is More

CLINICAL: pediatrics

Eyewear for Children

CLINICAL: the back

Your Macular Evaluation

CLINICAL: the front

Allergic Conjunctivitis

Is Your Optical Consumer Friendly?

Answer these questions to determine whether you have the five keys to success

Leading Off

O.D. Scene

THE ENTERTAINING SIDE OF OPTOMETRY

o.d. to o.d.

The Other 60%: Improving Your Optical’s Performance

By SCOT MORRIS, O.D., F.A.A.O.

SCRIPTOPEDIA

The Patient Handoff

SOCIAL: consumer corner

Inventory RATE

SOCIAL: eye recipe

Eye Recipe

SOCIAL: lessons learned

Thou Shalt Bite Thy Tongue

SOCIAL: pop quiz

POP QUIZ

SOCIAL: practice profile

Achieving the Optimal Optical

SOCIAL: the way i see it

Create a Spending Spree

therapeutic focus

Treating Dry Eye Disease

viewpoint

A Stop or a Destination

what’s new

FOR YOUR PATIENTS AND PRACTICE