BUSINESS: business strategies
A “Hire” Purpose
BUSINESS: coding strategy
Ocular Surface Management
BUSINESS: financial foundations
Revenue Per Exam
BUSINESS: merchandising
Address the Red in Your Practice
BUSINESS: personnel pointers
Training Myths
BUSINESS: social media
Video Marketing
BUSINESS: technology
The Amniotic Membrane Bandage
CLINICAL: contact lenses
Listen and Look
CLINICAL: diversify your portfolio
Diversify Your OSD Message
CLINICAL: nutrition
Vitamin A
CLINICAL: optical
Rethinking Your Frame Inventory
CLINICAL: pediatrics
Ocular Surface Disease in Children
CLINICAL: the back
The Diabetes Evaluation
CLINICAL: the front
Leave Them in Tears
New Standards for Dry Eye Disease
ECPs have been slow to embrace guidelines for DED diagnosis and treatment. Will a new series of recommendations change this?
OSD: The Low-Hanging Fruit
How to identify patient suspects and diagnose a disease that is often left untreated
SCRIPTOPEDIA
Ocular Surface Disease and CL Wearers
SOCIAL: consumer corner
Beat the Clock
SOCIAL: lessons learned
He was “Butt” of the Jokes
SOCIAL: practice profile
Establishing a Dry Eye Clinic
SOCIAL: the way i see it
My Theory of Everything
viewpoint
What Are Your Patients Doing?
A New Value Proposition
Eye enhancement in a lens that’s safe and comfortable for everyday wear offers practice growth potential.
A Proactive Practitioner
Experiencing 1-DAY ACUVUE® DEFINE™ lenses herself made this practitioner a believer.
Beauty Wrapped in Comfort for Everyday Wear
Made possible through years of research and based on the number one selling daily disposable contact lens in the world.
Beauty Wrapped in Eye Health
Excellent clinical performance and elegant eye enhancement please this practitioner and his patients.
Wow Your Patients With This Daily Disposable Eye-enhancing Lens
Adding a beauty component to a proven daily disposable lens brings excitement to vision correction.