Four Reasons Every Optometrist Should Offer Aesthetic Services

Bruce Dornn, OD, made some compelling arguments for all ODs to provide aesthetic services.

Jennifer Kirby, managing editor

Optometric Management June 30, 2025

Clinical Report: Four Reasons Every Optometrist Should Offer Aesthetic Services

Overview

Revise to specify how aesthetic treatments can lead to improved ocular health outcomes.

Background

The integration of aesthetic services in optometry is becoming increasingly relevant as patient expectations evolve. Offering these services not only meets patient demand but also positions optometrists as comprehensive care providers. This shift can enhance practice sustainability and profitability in a competitive healthcare landscape.

Data Highlights

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Key Findings

Incorporating aesthetics can attract newer optometrists and rejuvenate mature practices.
Aesthetic services can serve as a successful referral source from general practitioners and specialists.
Optometrists can achieve high profit margins with aesthetic treatments, as they incur minimal costs.
Patient interest in aesthetic treatments is significant, with many willing to pay out of pocket.
Combining at-home and in-office treatments can lead to better patient outcomes.
Successful aesthetic service implementation requires technology, education, and effective patient consultations.

Clinical Implications

Detail how partnerships with other healthcare providers can enhance patient management.

Conclusion

The incorporation of aesthetic services into optometric practice represents a strategic opportunity to meet evolving patient needs and enhance practice growth. As the field of optometry continues to evolve, embracing aesthetics may be essential for future success.

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Optometric Management