Hubble announced the nationwide launch of Classic 2.0, the next generation of its flagship daily disposable contact lens. Classic 2.0 is made from hioxifilcon A, a high-water-content hydrogel material, and features thinner lens edges designed to reduce eyelid friction, support all-day hydration, and a PFAS-free design. The lens is FDA-approved for daily wear and has already been rolled out to approximately 10% of Hubble's customers ahead of the nationwide launch. Manufactured by Visco, Classic 2.0 contains 57% water and is designed to help maintain hydration throughout the day, while the updated design is intended to improve comfort during blinking and application, according to the company. Classic 2.0 is available through Hubble's direct-to-consumer subscription program. OM
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Hubble Announces Launch of Classic 2.0 Daily Contact Lens
Manufactured by Visco, Classic 2.0 contains 57% water and is designed to help maintain hydration throughout the day.
Optometric Management
August 6, 2026


