BUSINESS: BEST OF ODs ON FACEBOOK
HI, AND CARE FOR SOME LEMONADE?
BUSINESS: BUSINESS STRATEGIES
IT’S ABOUT VALUE
BUSINESS: CODING STRATEGY
UNDERSTAND LOCUM TENENS
BUSINESS: MARKETING
HOW TO PROMOTE “SEEING BETTER”
BUSINESS: MERCHANDISING
SHOWCASE CLEAR VISION
BUSINESS: PERSONAL WEALTH HEALTH
ROBOTS VS. HUMANS
BUSINESS: PERSONNEL POINTERS
FORM A CULTURE OF OWNERSHIP
BUSINESS: SCRIPTOPEDIA
COMPARE AND CONTRAST
BUSINESS: SOCIAL MEDIA
SHARE INDUSTRY CONTENT
BUSINESS: TECHNOLOGY
CHECK FOR BLIND SPOTS
CLINICAL: ANTERIOR
A SORE SUBJECT
CLINICAL: CONTACT LENSES
CHANGE PATIENTS’ EMOTICONS
CLINICAL: DIVERSIFY YOUR PORTFOLIO
PROVIDE STELLAR VISION
CLINICAL: OPTICAL
INCREASE AR SALES
CLINICAL: PEDIATRICS
GAIN A CHILD’S TRUST
CLINICAL: POSTERIOR
GET THE “HOLE” PICTURE
DIAGNOSTIC FOCUS
CAPTURE DISEASE PROGRESSION
DO YOU “RECOMMEND” OR “PRESCRIBE”?
THERE’S A BIG DIFFERENCE; AND NOT KNOWING IT COULD BE HURTING YOUR PRACTICE
HELP PATIENTS SEE THEIR BEST
EMBRACE MEDICAL EYE CARE TO ENHANCE VISION
LEADING OFF
TIPS, TRENDS & NEWS YOU CAN USE
O.D. to O.D.
STRIVE FOR BEST VISUAL OUTCOME
SCORE BIG WITH STRATEGIC PLANNING
DON’T DROP THE BALL ON PLANNING FOR SUCCESS IN 2016
SOCIAL: CONSUMER CORNER
KICK THE HABIT OF UNDERSELLING
SOCIAL: EYE RECIPE
EYE RECIPE
SOCIAL: POP QUIZ
POP QUIZ
SOCIAL: PRACTICE PROFILE: THE UNIQUE SIDE OF OPTOMETRY
SETTING MY PRACTICE ON STUN
SOCIAL: THE WAY I SEE IT
REACT PROACTIVELY
VIEWPOINT
A QUESTION OF FOCUS
WHAT’S NEW
WHAT’S NEW
CAN CL WEAR COMPARE TO NO-LENS WEAR?
NEW EVIDENCE COMPARING LUBRICITY OF THE NATURAL HUMAN CORNEA TO CONTACT LENSES
CODING NEW TECHNOLOGY
THE NEED-TO-KNOW CODING POLICIES SURROUNDING CONTACT LENS WEAR
COMMUNICATION SERVICES
ENHANCE THE CONSUMER EXPERIENCE THROUGH INNOVATIVE SOFTWARE
CONTACT LENS EVALUATION FEES
CREATE VALUE THROUGH TECHNOLOGY, SO PATIENTS DON’T OBJECT
DEFINING A NEW MARKET FOR YOUR PRACTICE
HOW THIS SKEPTIC BECAME A BELIEVER IN THE VALUE OF EYE-ENHANCING CONTACT LENSES
ENHANCING NATURAL BEAUTY
SUBTLE EYE-ENHANCING CONTACT LENS DELIVERS BIG IMPACT
EVOLVING INNOVATIONS
WHERE WOULD OUR PATIENTS BE WITHOUT THEM?
FITTING CL PATIENTS
THESE TECHNOLOGIES AID IN CONTACT LENS SELECTION AND MONITORING
HOW HARD ARE YOUR PATIENTS’ EYES WORKING?
IN THE MOST LITERAL AND SCIENTIFIC SENSE OF THE WORD, YOUR EYES “WORK” AS HARD AS YOU DO. INNOVATIVE CONTACT LENSES MAY EASE THEIR WORKLOAD
INCORPORATING NEW PRODUCTS
CREATE A CULTURE OF INNOVATION BY OVERCOMING THESE THREE OBSTACLES
INNOVATION AND OPTOMETRY
WITH THE BEST INNOVATIONS, O.D.s MAKE A “REAL CONNECTION”
INNOVATION CHANGES EVERYTHING . . .
NEW TECHNOLOGIES HELP SHAPE OUR PRACTICES AND THE WAY WE DELIVER CARE TO PATIENTS
INSPIRED BY THE SCIENCE OF TEARS
AN INNOVATIVE NEW CONTACT LENS DESIGNED TO WORK WITH THE TEAR FILM
LENS PERFORMANCE IN THE REAL WORLD
WHAT CAN YOU DO TO IMPROVE YOUR CONTACT LENS PATIENTS’ QUALITY OF LIFE?
MARKETING NEW CONTACT LENSES
THREE TIPS FOR PROMOTING INNOVATION ONLINE
MERCHANDISING INNOVATION
THREE TIPS TO HELP YOU PROMOTE YOUR ADVANCED PRODUCTS AND SERVICES
OLD DOG, NEW TRICKS
ADAPTING TO CHANGES HELPS YOU PROVIDE BETTER CARE TO PATIENTS
POP QUIZ
GET READY TO TEST YOUR EYE CARE AND PRACTICE MANAGEMENT KNOWLEDGE
PRIORITIZING STAFF TRAINING
IS YOUR STAFF READY TO HELP THE NEW CONTACT LENS CUSTOMER?
PROTEIN DEPOSITION: PERCEPTION VS. REALITY
NEW EVIDENCE MAKES US RETHINK DEPOSITION AND ITS CLINICAL RELEVANCE IN OUR EVERYDAY PRACTICE
PUT PURCHASES TO THE TEST
CALCULATE THESE THREE EQUATIONS BEFORE PURCHASING NEW TECHNOLOGY
RIPPING OFF A BAND-AID
MAKING FASTER INNOVATIVE CHANGES IN YOUR PRACTICE HELPS YOUR BOTTOM LINE
STAYING AHEAD OF THE CURVE
WHAT IS YOUR PRACTICE DOING TO INNOVATE YOUR PRODUCTS AND SERVICES?
STEP UP TO THE PLATE
TO PREVENT CONTACT LENS DROPOUT, YOU MUST BE AN INNOVATOR IN CARE
THE EMMETROPIC EXPERIENCE
HOW TO BETTER EDUCATE PATIENTS ABOUT THE OVERNIGHT WEAR EXPERIENCE
THE IMPORTANCE OF INNOVATION
HOW CAN YOU GROW AS A PRACTICE IF YOU REMAIN STAGNANT?
UP YOUR GAME WITH PRESBYOPES
A CONTACT LENS WITH AN INNOVATIVE NEW PUPIL-OPTIMIZED DESIGN EXCEEDS EXPECTATIONS WITH MULTIFOCAL WEARERS