BUSINESS: BUSINESS STRATEGIES
THE MENTALIST IN THE OFFICE
BUSINESS: CODING STRATEGY
ICD-10 — IT’S FINALLY HERE
BUSINESS: MARKETING
HOW TO MARKET “LOOKING GOOD”
BUSINESS: MERCHANDISING
HELP PATIENTS WITH STYLE
BUSINESS: PERSONAL WEALTH HEALTH
AVOIDING MISTAKES
BUSINESS: PERSONNEL POINTERS
DOS AND DON’TS OF DRESS
BUSINESS: SCRIPTOPEDIA
DISCUSSING EYEWEAR
BUSINESS: SOCIAL MEDIA
MAKE SOCIAL MEDIA A HABIT
BUSINESS: TECHNOLOGY
IMAGING THE RETINA
CLINICAL: ANTERIOR
UNMASK PELLUCID MARGINAL DEGENERATION
CLINICAL: CONTACT LENSES
GROW WITH COSMETIC CLs
CLINICAL: DIVERSIFY YOUR PORTFOLIO
MARKETING BY AESTHETICS
CLINICAL: NUTRITION
HAVE ENOUGH MINERALS?
CLINICAL: OPTICAL
TELLING THE BRAND’S STORY
CLINICAL: PEDIATRICS
PEDIATRIC EYE EXAM: PART 3
CLINICAL: POSTERIOR
ASSESSING FOR AION
DIAGNOSTIC FOCUS
REFRACT ON THE GO
HELP PATIENTS LOOK THEIR BEST
BY BEING PART AESTHETICIAN, YOU CAN INCREASE PATIENT SATISFACTION AND PRACTICE REVENUES
By BEING PART AESTHETICIAN, YOU
LEADING OFF
TIPS, TRENDS & NEWS YOU CAN USE
O.D. to O.D
IS YOUR PRACTICE LOOKING GOOD?
SOCIAL: CONSUMER CORNER
APPEARANCE INSTILLS CONFIDENCE
SOCIAL: O.D. SCENE
THE PERSONAL SIDE OF OPTOMETRY
SOCIAL: POP QUIZ
POP QUIZ
SOCIAL: REFLECTIONS: THE HUMAN SIDE OF OPTOMETRY
MAKING OUR MARK
SOCIAL: THE WAY I SEE IT
SAVE SILENCE FOR AIRPLANES
THE 5 RULES OF FRAME STYLING
YOUR OPTICIANS CAN “WOW” YOUR PATIENTS WITH THIS CUSTOMIZED SELECTION PROCESS
VIEWPOINT
HERE’S TO LOOKING AT YOU