The Contact Lens Institute (CLI) has released a new report that reveals contact lens purchase drivers for Millennials and Generation Z consumers. 

Specifically, the report, based on a survey of 1,308 vision-corrected respondents in the United States and Canada (July through August 2025) reveals that Millennials and Generation Z consumers place great value on brand authenticity (63% Gen Z / 63% Millennials / 54% Gen X); personalization (58% / 55% / 45%); brand social responsibility (51% / 47% / 33%); and a “Living for today” mindset (48% / 48% / 39%). Yet, just 35% of Generation Z participants (ages 15 to 28) and 43% of Millennials (ages 29 to 44) were contact lens wearers. 

“The takeaways [from this report] can influence how practice teams and retailers shape their communications with current and potential patients alike," says CLI’s executive director Stan Rogaski, in a press release. OM