Clinique, a skincare to makeup brand, announced a collaboration in the US with Acuvue. This collaboration highlights Clinique’s expertise in creating high-performance eye makeup products that follow Clinique’s Eye Safety Promise, which includes testing for safety on contact lens wearers, and Acuvue’s expertise in contact lens comfort.

To bring this initiative to life, Clinique and Acuvue will roll out a multichannel consumer education campaign featuring expert-driven content, engaging digital activations, and consumer experiences. The initiative reinforces both brands’ shared dedication to their consumers across industries and defines what it means to put consumers first. OM