VIEW Optometry, a new doctor-led alliance dedicated to supporting private practice optometrists and protecting their independence, officially announced its launch. Founded by Tommy Lucas, OD, and Mary Kate Walters, OD, FAAO, VIEW Optometry said in a press release that it aims to preserve and grow the private practice market segment, improve profitability, and lessen financial pressures on optometry practices. In addition, the alliance said it aims to stand as a counterweight against increasing managed care influence and corporate consolidation within the industry. VIEW Optometry unites independent, private optometry practices across the United States under a shared mission to protect clinical autonomy, enhance business sustainability, and deliver exceptional patient experiences, the alliance said in the press release.

Optometrists can join forces with VIEW Optometry in 1 of 2 ways: 

1. By joining VIEW Alliance, which provides a comprehensive suite of benefits designed to improve practice profitability. These benefits include consolidated vendor billing, operational analysis/consulting/training, strategic industry partnerships, and colleague collaboration. 

2. By joining VIEW VSO (Vision Support Organization), which includes all the benefits of the VIEW Alliance, plus integrated clinical operations and the ability to operate under the VIEW Optometry brand. 

VIEW Optometry is powered by ABB Business Solutions, providing members with actionable business data, access to hundreds of vendor partnerships and programs, consolidated vendor billing, and technology and logistics solutions. This infrastructure is designed purposefully to help private optometry practices thrive while leaving decision-making in the hands of doctors, the press release stated. OM