Attract New Patients with an Engine

How Internet search engines can transform Web-savvy consumers into new patients.

By DAVID M. PEARCE, Rouses

Bearing Bad Tidings

Guidelines for preparing and delivering bad news to your patient.

By LESLIE GOLDBERG, Associate

billing & coding - SOS on S Codes

Establish guidelines for your practice.

business advisor - Net Versus Gross

You may not know as much as you think about this heavyweight battle.

diagnostic instruments - A New Kind of Gonioscopy Lens

A different design offers a unique view of angle details and a 360° view.

fix this practice - Regain Control of Your Office

Organization and attention can help you get your practice back to business.

instrumental strategies - A Device to Build A Dream On

This auto-refractor/keratometer looks to the future.

lessons learned - Say What?

In the mouths of patients, medical terms can be funny things . . .

Managing the Ocular Surface

A review of the surface — from disease to co-managing anterior segment surgery.

By SCOT MORRIS, O.D., F.A.A.O.

o.d. to o.d. - Who Manages the Business Side of Your Practice?

If you don't care to manage your practice, you have options, some of which are best-approached cautiously.

By Walter D. West, O.D., F.A.A.O., Chief

Positioning Premium Contact Lenses in Your Practice

Offering patients the latest generation of silicone hydrogels can solve problems and generate enthusiasm.

By Stephen Cohen, OD

practice pulse

Tips, Trends & News You Can Use

reflections - Far and Away

Dr. Shannon's West African adventure, Part I of II.

Understanding Allergy Therapy

Because allergies are so unique in each patient, helping these patients can be tricky.

By MARC D. MYERS, O.D., F.A.A.O.

view from the top - Take Time Off to Profit The Practice

Business experts are at your disposal. In fact, they're in your exam chair!

viewpoint - Before the Book Hits the Shelf

Success in any venture almost guarantees a runaway business best-seller.

What We Learned from Corporate Optometry

Immersion in corporate locations provided footing for our future.

By TRAVIS ADLINGTON, O.D., F.A.A.O.

What You Need To Know About Extended Wear

Understand all the benefits and risks of these popular contact lenses.

what's new

FOR YOUR PATIENTS AND PRACTICE