Build a Simple Sales Model for Your Opticians

CEO Challenge
Without this, your opticians may be unintentionally creating hesitation instead of confidence in the minds of patients.

By: Steve Vargo, OD

Optometric Management April 1, 2026 Vol 61, Issue March-April 2026

5 Key Takeaways

1

Independent eyecare practices rely heavily on effective sales for success.
2

Lack of sales training can lead to missed opportunities and patient loss.
3

A simple, repeatable sales framework can be developed for opticians.
4

Sales systems provide guidance, reducing patient hesitation and increasing confidence.
5

Positive results in sales can follow when practices implement structured sales approaches.

Steve Vargo

Specialties: Optometry

Bio: Steve Vargo, OD, writes for Optometric Management on optometry practice operations. His work addresses practical systems for independent eyecare practices, including sales frameworks and training approaches for opticians.

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Optometric Management

Build a Simple Sales Model for Your Opticians

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