January 2, 2026
Viewpoint: Time to Prepare to Offer In-Office Laser Care?
To borrow a phrase from the Magic 8 Ball toy, “All signs point to yes.”
Viewpoint Articles
November 1, 2025
Viewpoint: Stand Up From Your Laurels
For those private-practice optometrists reading this column and thinking, “My practice is doing great; I don’t need to do anything different or new,” I urge you to stand up from your laurels and check out this issue of OM.
By Jennifer Kirby, managing editor
October 1, 2025
Viewpoint: A New Opportunity
By Jennifer Kirby, managing editor
September 2, 2025
Viewpoint: 60 Years: A Legacy of Optometric Learning
Paging through the past, I was particularly taken by the first issue’s “View” section, where the then publishers posed a series of questions.
By Jennifer Kirby, managing editor
July 16, 2025
Viewpoint: The DEWS Smartphone
For US optometrists, a new DEWS report can arguably be likened to a new iPhone
By Jennifer Kirby, managing editor
June 2, 2025
Viewpoint: Considering the Consequences
By Jennifer Kirby, managing editor
May 1, 2025
Viewpoint: Reinforcing the OD’s Importance
What do type 2 diabetes and weight loss drugs have to do with the annual Practicing Medical Optometry Diabetes issue?
By Jennifer Kirby, managing editor
April 1, 2025
Viewpoint: Rethinking Staff Motivation
By Jennifer Kirby, managing editor
March 3, 2025
Viewpoint: Proven Classics
Exploring the utility of both advanced diagnostic imaging technologies and gonioscopy for glaucoma
By Jennifer Kirby, managing editor
January 1, 2025
Viewpoint: A fitting guide for contact lenses
By Jennifer Kirby, managing editor
November 1, 2024
VIEWPOINT: Your 2025 itinerary
By Jennifer Kirby, managing editor
October 1, 2024
VIEWPOINT: A new mission to preserve cognition
By Jennifer Kirby, managing editor
August 30, 2024
VIEWPOINT: A prescription for success
By Jennifer Kirby, managing editor
July 1, 2024
VIEWPOINT: Three lessons and three outtakes
By JIM THOMAS
June 1, 2024
VIEWPOINT: Misinformation as an opportunity
By JIM THOMAS
May 1, 2024
Viewpoint
Is it time to go jump in a lake?
By JIM THOMAS
April 1, 2024
Viewpoint
Focusing on a ‘hire’ purpose
By JIM THOMAS
March 1, 2024
Viewpoint
A focus on medical optometry
By JIM THOMAS
January 1, 2024
Viewpoint
Scripting patient communication
By JIM THOMAS
October 1, 2023
Viewpoint
Create your presence
By JIM THOMAS
September 1, 2023
Viewpoint
It’s about the timing
By JIM THOMAS
April 1, 2023
Viewpoint
BUILDING A VALUED TEAM
By Jim Thomas, editorial director
March 1, 2023
Viewpoint
TAKING ACTION ON GLAUCOMA
By JIM THOMAS
January 1, 2023
Viewpoint
AN INCLUSIVE CONTACT LENS WIN
By JIM THOMAS
November 1, 2022
Viewpoint
FROM CHALLENGE TO OPPORTUNITY
By Jim Thomas, editorial director
October 1, 2022
Viewpoint
CREATE SPECIAL SENIOR MOMENTS
By Jim Thomas, editorial director
September 1, 2022
Viewpoint
TAKE ADVANTAGE OF WHAT’S NEW
By JIM THOMAS
August 1, 2022
Viewpoint
INNOVATION FOR ONE AND ALL
By Jim Thomas, editorial director
July 1, 2022
Viewpoint
WHAT DO DED AND VACATIONS SHARE?
By JIM THOMAS
June 1, 2022
Viewpoint
HELPING PUT TIME ON YOUR SIDE
By JIM THOMAS
May 1, 2022
Viewpoint
COMMUNICATION AND DIABETES
By Jim Thomas, editorial director
April 1, 2022
Viewpoint
FOCUS ON THE EXPERIENCE
By JIM THOMAS
March 1, 2022
Viewpoint
DELIVERING A GOOD STORY
By JIM THOMAS
January 1, 2022
Viewpoint
Relationships for the New Year
By JIM THOMAS
October 1, 2021
Viewpoint
GOOD FOR PATIENT AND STAFF LOYALTY
By JIM THOMAS
September 1, 2021
Viewpoint
A JOURNEY OF 1,000 LESSONS
By JIM THOMAS
July 1, 2021
Viewpoint
EYE CARE FOR REVENGE TRAVEL
By JIM THOMAS
June 1, 2021
Viewpoint
YESTERDAY, TODAY AND TOMORROW
By JIM THOMAS
May 1, 2021
Viewpoint
DIABETES: MAKING A DIFFERENCE
By JIM THOMAS
April 1, 2021
Viewpoint
TAKE ANOTHER LOOK AT THE TEAM
By JIM THOMAS
March 1, 2021
Viewpoint
KEEP THEM COMING BACK
By JIM THOMAS
January 1, 2021
Viewpoint
NEW RULES FOR CONTACT LENSES
By JIM THOMAS
January 1, 2020
Viewpoint
TEN YEARS OF LONG-TERM PLANS
By JIM THOMAS
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