January 2, 2026
To borrow a phrase from the Magic 8 Ball toy, “All signs point to yes.”
Viewpoint: Time to Prepare to Offer In-Office Laser Care?
Viewpoint Articles
November 1, 2025
For those private-practice optometrists reading this column and thinking, “My practice is doing great; I don’t need to do anything different or new,” I urge you to stand up from your laurels and check out this issue of OM.
Viewpoint: Stand Up From Your Laurels
By Jennifer Kirby, managing editor
October 1, 2025
Viewpoint: A New Opportunity
By Jennifer Kirby, managing editor
September 2, 2025
Paging through the past, I was particularly taken by the first issue’s “View” section, where the then publishers posed a series of questions.
Viewpoint: 60 Years: A Legacy of Optometric Learning
By Jennifer Kirby, managing editor
July 16, 2025
For US optometrists, a new DEWS report can arguably be likened to a new iPhone
Viewpoint: The DEWS Smartphone
By Jennifer Kirby, managing editor
June 2, 2025
Viewpoint: Considering the Consequences
By Jennifer Kirby, managing editor
May 1, 2025
What do type 2 diabetes and weight loss drugs have to do with the annual Practicing Medical Optometry Diabetes issue?
Viewpoint: Reinforcing the OD’s Importance
By Jennifer Kirby, managing editor
April 1, 2025
Viewpoint: Rethinking Staff Motivation
By Jennifer Kirby, managing editor
March 3, 2025
Exploring the utility of both advanced diagnostic imaging technologies and gonioscopy for glaucoma
Viewpoint: Proven Classics
By Jennifer Kirby, managing editor
January 1, 2025
Viewpoint: A fitting guide for contact lenses
By Jennifer Kirby, managing editor
November 1, 2024
VIEWPOINT: Your 2025 itinerary
By Jennifer Kirby, managing editor
October 1, 2024
VIEWPOINT: A new mission to preserve cognition
By Jennifer Kirby, managing editor
August 30, 2024
VIEWPOINT: A prescription for success
By Jennifer Kirby, managing editor
July 1, 2024
VIEWPOINT: Three lessons and three outtakes
By JIM THOMAS
June 1, 2024
VIEWPOINT: Misinformation as an opportunity
By JIM THOMAS
May 1, 2024
Is it time to go jump in a lake?
Viewpoint
By JIM THOMAS
April 1, 2024
Focusing on a ‘hire’ purpose
Viewpoint
By JIM THOMAS
March 1, 2024
A focus on medical optometry
Viewpoint
By JIM THOMAS
January 1, 2024
Scripting patient communication
Viewpoint
By JIM THOMAS
October 1, 2023
Create your presence
Viewpoint
By JIM THOMAS
September 1, 2023
It’s about the timing
Viewpoint
By JIM THOMAS
April 1, 2023
BUILDING A VALUED TEAM
Viewpoint
By Jim Thomas, editorial director
March 1, 2023
TAKING ACTION ON GLAUCOMA
Viewpoint
By JIM THOMAS
January 1, 2023
AN INCLUSIVE CONTACT LENS WIN
Viewpoint
By JIM THOMAS
November 1, 2022
FROM CHALLENGE TO OPPORTUNITY
Viewpoint
By Jim Thomas, editorial director
October 1, 2022
CREATE SPECIAL SENIOR MOMENTS
Viewpoint
By Jim Thomas, editorial director
September 1, 2022
TAKE ADVANTAGE OF WHAT’S NEW
Viewpoint
By JIM THOMAS
August 1, 2022
INNOVATION FOR ONE AND ALL
Viewpoint
By Jim Thomas, editorial director
July 1, 2022
WHAT DO DED AND VACATIONS SHARE?
Viewpoint
By JIM THOMAS
June 1, 2022
HELPING PUT TIME ON YOUR SIDE
Viewpoint
By JIM THOMAS
May 1, 2022
COMMUNICATION AND DIABETES
Viewpoint
By Jim Thomas, editorial director
April 1, 2022
FOCUS ON THE EXPERIENCE
Viewpoint
By JIM THOMAS
March 1, 2022
DELIVERING A GOOD STORY
Viewpoint
By JIM THOMAS
January 1, 2022
Relationships for the New Year
Viewpoint
By JIM THOMAS
October 1, 2021
GOOD FOR PATIENT AND STAFF LOYALTY
Viewpoint
By JIM THOMAS
September 1, 2021
A JOURNEY OF 1,000 LESSONS
Viewpoint
By JIM THOMAS
July 1, 2021
EYE CARE FOR REVENGE TRAVEL
Viewpoint
By JIM THOMAS
June 1, 2021
YESTERDAY, TODAY AND TOMORROW
Viewpoint
By JIM THOMAS
May 1, 2021
DIABETES: MAKING A DIFFERENCE
Viewpoint
By JIM THOMAS
April 1, 2021
TAKE ANOTHER LOOK AT THE TEAM
Viewpoint
By JIM THOMAS
March 1, 2021
KEEP THEM COMING BACK
Viewpoint
By JIM THOMAS
January 1, 2021
NEW RULES FOR CONTACT LENSES
Viewpoint
By JIM THOMAS
January 1, 2020
TEN YEARS OF LONG-TERM PLANS
Viewpoint
By JIM THOMAS
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