November 1, 2025

For those private-practice optometrists reading this column and thinking, “My practice is doing great; I don’t need to do anything different or new,” I urge you to stand up from your laurels and check out this issue of OM.

Viewpoint: Stand Up From Your Laurels

By Jennifer Kirby, managing editor

October 1, 2025

Viewpoint: A New Opportunity

By Jennifer Kirby, managing editor

September 2, 2025

Paging through the past, I was particularly taken by the first issue’s “View” section, where the then publishers posed a series of questions. 

Viewpoint: 60 Years: A Legacy of Optometric Learning

By Jennifer Kirby, managing editor

July 16, 2025

For US optometrists, a new DEWS report can arguably be likened to a new iPhone

Viewpoint: The DEWS Smartphone

By Jennifer Kirby, managing editor

June 2, 2025

Viewpoint: Considering the Consequences

By Jennifer Kirby, managing editor

May 1, 2025

What do type 2 diabetes and weight loss drugs have to do with the annual Practicing Medical Optometry Diabetes issue?

Viewpoint: Reinforcing the OD’s Importance

By Jennifer Kirby, managing editor

April 1, 2025

Viewpoint: Rethinking Staff Motivation

By Jennifer Kirby, managing editor

March 3, 2025

Exploring the utility of both advanced diagnostic imaging technologies and gonioscopy for glaucoma

Viewpoint: Proven Classics

By Jennifer Kirby, managing editor

January 1, 2025

Viewpoint: A fitting guide for contact lenses

By Jennifer Kirby, managing editor

November 1, 2024

VIEWPOINT: Your 2025 itinerary

By Jennifer Kirby, managing editor

October 1, 2024

VIEWPOINT: A new mission to preserve cognition

By Jennifer Kirby, managing editor

August 30, 2024

VIEWPOINT: A prescription for success

By Jennifer Kirby, managing editor

July 1, 2024

VIEWPOINT: Three lessons and three outtakes

By JIM THOMAS

June 1, 2024

VIEWPOINT: Misinformation as an opportunity

By JIM THOMAS

May 1, 2024

Is it time to go jump in a lake?

Viewpoint

By JIM THOMAS

April 1, 2024

Focusing on a ‘hire’ purpose

Viewpoint

By JIM THOMAS

March 1, 2024

A focus on medical optometry

Viewpoint

By JIM THOMAS

January 1, 2024

Scripting patient communication

Viewpoint

By JIM THOMAS

October 1, 2023

Create your presence

Viewpoint

By JIM THOMAS

September 1, 2023

It’s about the timing

Viewpoint

By JIM THOMAS

April 1, 2023

BUILDING A VALUED TEAM

Viewpoint

By Jim Thomas, editorial director

March 1, 2023

TAKING ACTION ON GLAUCOMA

Viewpoint

By JIM THOMAS

January 1, 2023

AN INCLUSIVE CONTACT LENS WIN

Viewpoint

By JIM THOMAS

November 1, 2022

FROM CHALLENGE TO OPPORTUNITY

Viewpoint

By Jim Thomas, editorial director

October 1, 2022

CREATE SPECIAL SENIOR MOMENTS

Viewpoint

By Jim Thomas, editorial director

September 1, 2022

TAKE ADVANTAGE OF WHAT’S NEW

Viewpoint

By JIM THOMAS

August 1, 2022

INNOVATION FOR ONE AND ALL

Viewpoint

By Jim Thomas, editorial director

July 1, 2022

WHAT DO DED AND VACATIONS SHARE?

Viewpoint

By JIM THOMAS

June 1, 2022

HELPING PUT TIME ON YOUR SIDE

Viewpoint

By JIM THOMAS

May 1, 2022

COMMUNICATION AND DIABETES

Viewpoint

By Jim Thomas, editorial director

April 1, 2022

FOCUS ON THE EXPERIENCE

Viewpoint

By JIM THOMAS

March 1, 2022

DELIVERING A GOOD STORY

Viewpoint

By JIM THOMAS

January 1, 2022

Relationships for the New Year

Viewpoint

By JIM THOMAS

October 1, 2021

GOOD FOR PATIENT AND STAFF LOYALTY

Viewpoint

By JIM THOMAS

September 1, 2021

A JOURNEY OF 1,000 LESSONS

Viewpoint

By JIM THOMAS

July 1, 2021

EYE CARE FOR REVENGE TRAVEL

Viewpoint

By JIM THOMAS

June 1, 2021

YESTERDAY, TODAY AND TOMORROW

Viewpoint

By JIM THOMAS

May 1, 2021

DIABETES: MAKING A DIFFERENCE

Viewpoint

By JIM THOMAS

April 1, 2021

TAKE ANOTHER LOOK AT THE TEAM

Viewpoint

By JIM THOMAS

March 1, 2021

KEEP THEM COMING BACK

Viewpoint

By JIM THOMAS

January 1, 2021

NEW RULES FOR CONTACT LENSES

Viewpoint

By JIM THOMAS

January 1, 2020

TEN YEARS OF LONG-TERM PLANS

Viewpoint

By JIM THOMAS