Features
Accessing Medical Insurance Panels for Comprehensive Optometry
Overcoming today’s 2 main hurdles
By Stephen M. Montaquila, OD
Staffing: Hiring an Associate: Part 3
Choosing the pay structure for the employment agreement
By Patricia Fulmer, OD
Using Push and Pull Marketing
How to deploy these methods to potential and current patients, respectively.
By Lauren Bailey, OD
Offering Ocular Aesthetics
What are the specific items to scrutinize before doing so?
By Janelle Davison, OD
Web Exclusives
CEO Challenge: Prepare Your Practice for Today’s Patient
This is my challenge for you this month
By Steve Vargo, OD
Departments
OD to OD: Better Together
Sharing our experiences and the lessons we’ve learned with future ODs ensures the future of optometry
By April Jasper, OD, FAAO
Viewpoint: Stand Up From Your Laurels
For those private-practice optometrists reading this column and thinking, “My practice is doing great; I don’t need to do anything different or new,” I urge you to stand up from your laurels and check out this issue of OM.
By Jennifer Kirby, managing editor
Coding: Closing the Year Strong
Consider this accounts receivable review checklist to set the stage for a successful 2026
By Tonya M. Reynoldson, OD, MBA
Therapeutic Focus: Talkin’ Bout Regeneration
Cryopreserved amniotic membrane features healing properties; provides patient comfort and convenience
By Sarah Fackler, staff writer
Inspire. Lead. Succeed. An Unexpected Solution for Burnout
I’m so thankful for this information
By Dori M. Carlson, OD, MAL, FAAO
Glaucoma: Beyond Goldmann
A look at modern Intraocular pressure- measuring devices
By Mike Cymbor, OD, FAAO
Myopia: Beware ‘Google MD’ 2.0
Dissuade patients and parents from relying on nonclinician-provided myopia content
By Maria Liu, OD, PHD, MPH, MBA, FAAO
Achieving Work-Life Harmony
This is possible with these 3 strategies and ideas
By Josh Winn, MS, NBC-HWC, ACSM-EP, EIM, Anthony Raschilla, BS
News
Welcome to the 2025 Optometric Management Symposium
"I am so excited that you’re here! It’s going to be a great weekend!"
Artificial Intelligence in the Next Era of Low Vision Care
This session explored advancements in AI, including generative AI and multimodal capabilities, for patients who have low vision.
Updates in Nutrition and the Eye
"What I found especially valuable in preparing for this course was understanding how important the foods we eat are — and how to relate that value to our patients."
Digital Accessibility for People With Vision Loss—The Power Is in Your Pocket
Whether it’s an iPhone or an Android device, phones come loaded with built-in accessibility tools.
Dry Eye Updates Highlight Diagnostic Precision and Tailored Care
“As optometrists, our responsibility is not only to recognize dry eye disease early but also to match the right treatment to the right patient,” said Dr. Kalfayan.
By Jennifer Ford, content director
How to Talk to Children and Parents About Effective Myopia Interventions
Dr. Stephen shared practical scripts at the 2025 OMS meeting.
By Jennifer Ford, content director
Colleagues: It's Time to Stop the Refract and Refer Cycle
During the lecture, “Co-Management Conundrums: Fighting the Fear Factor,” Paul C. Ajamian, OD, in part, provided strategies to help fellow optometrists determine when a referral is necessary
By Jennifer Kirby, managing editor
Finding the Wolf in Your Visual Field Testing
"The way to find the wolf is by recognizing a few simple rules that help determine whether a visual field defect is due to a problem in the retina, optic nerve, or intracranial pathway."
Defend Your Practice From Bottlenecks: 5 Common Blockages
Evidence-based strategies for identifying practice bottlenecks, optimizing patient communication, and enhancing capture rates
By Sarah Fackler, staff writer
Contact Lenses for Today’s Patients: The Latest Advancements
Modern approaches to wear in ocular surface disease, adult myopia, and more
By Sarah Fackler, staff writer
Diagnostic Vigilance Key in Pediatric Eye Conditions
Looking beyond the obvious ensures the best pediatric care.
By Jennifer Ford, content director
Proven Steps for Preventing Malpractice Lawsuits
Are you aware of these 3 main tips for avoiding a malpractice lawsuit?
By Jennifer Kirby, managing editor
Reemphasizing the ODs Crucial Role in Cataract and Glaucoma Care
Because optometrists are the primary eyecare providers, it’s essential they be aware of their vital roles in the care of patients who have cataracts or glaucoma.
By Jennifer Kirby, managing editor
Amblyopia Treatment Extends Past Preschool Years
Clinical trials show treatment is effective into adolescence, with digital tools adding new options.
By Jennifer Ford, content director
Supported Content
The Importance of Hiring a Doctor at the Right Time, Part 3: Hiring Before vs After the Demand
The proactive approach feels riskier, but it’s often smarter in the long term
By Evan Kestenbaum
The Importance of Hiring a Doctor at the Right Time, Part 4: Reducing Risk and Maximizing Return
Your “growth window” is in those first few months before your new doctor is fully booked
By Evan Kestenbaum
Articles
It's About Time: Follow the Guidelines for Stroke in the Eye
Retinal artery occlusions—along with transient ischemic attacks—should be treated as strokes and require an urgent stroke workup by a stroke specialist at a certified stroke center
Understanding Myopia Management Options: Atropine
Ultimately, the prescribed dosage selected should be patient-driven and can be amended if progression is noted or side effects are bothersome
By Patricia Fulmer, OD, FAAO