Features
Accessing Medical Insurance Panels for Comprehensive Optometry
Overcoming today’s 2 main hurdles
By Stephen M. Montaquila, OD
Staffing: Hiring an Associate: Part 3
Choosing the pay structure for the employment agreement
By Patricia Fulmer, OD
Using Push and Pull Marketing
How to deploy these methods to potential and current patients, respectively.
By Lauren Bailey, OD
Offering Ocular Aesthetics
What are the specific items to scrutinize before doing so?
By Janelle Davison, OD
Web Exclusives
CEO Challenge: Prepare Your Practice for Today’s Patient
This is my challenge for you this month
By Steve Vargo, OD
Departments
OD to OD: Better Together
Sharing our experiences and the lessons we’ve learned with future ODs ensures the future of optometry
By April Jasper, OD, FAAO
Viewpoint: Stand Up From Your Laurels
For those private-practice optometrists reading this column and thinking, “My practice is doing great; I don’t need to do anything different or new,” I urge you to stand up from your laurels and check out this issue of OM.
By Jennifer Kirby, managing editor
Coding: Closing the Year Strong
Consider this accounts receivable review checklist to set the stage for a successful 2026
By Tonya M. Reynoldson, OD, MBA
Therapeutic Focus: Talkin’ Bout Regeneration
Cryopreserved amniotic membrane features healing properties; provides patient comfort and convenience
By Sarah Fackler, staff writer
Inspire. Lead. Succeed. An Unexpected Solution for Burnout
I’m so thankful for this information
By Dori M. Carlson, OD, MAL, FAAO
Glaucoma: Beyond Goldmann
A look at modern Intraocular pressure- measuring devices
By Mike Cymbor, OD, FAAO
Myopia: Beware ‘Google MD’ 2.0
Dissuade patients and parents from relying on nonclinician-provided myopia content
By Maria Liu, OD, PHD, MPH, MBA, FAAO
Achieving Work-Life Harmony
This is possible with these 3 strategies and ideas
By Josh Winn, MS, NBC-HWC, ACSM-EP, EIM, Anthony Raschilla, BS