Features
Preparing to Offer In-Office Laser Procedures
Follow these specific action steps to ready yourself for providing these life-changing services.
By Brooke Major, OD, Emma Strunks, OD, Nathan Lighthizer, OD, FAAO, FAAOMS
Supplying Ocular Nutritional Supplements
Consider these 5 tips for success.
By Neda Gioia, OD, CNS, IFMCP, FOWNS
Common Billing and Coding Blunders
Learn from these prevalent mistakes to thrive financially today and in the future.
By Tonya M. Reynoldson, OD, MBA
Web Exclusives
Artificial Intelligence: Looking at Large Language Models
Learn about how these programs can help private practices and their related caveats.
By Masoud Nafey, OD
CEO Challenge: Use Public Speaking to Market Your Practice
My challenge for you this month
By Steve Vargo, OD
Contact Lens Focus: The 4 Cs?
Contact lens’ characteristics prompt prescribing
By Jennifer Kirby, managing editor
Providing Clear and Consistent Billing Practices
These 3 action steps can increase both patient satisfaction and loyalty to a practice
By Matt Ream
Industry Insights: Chris Yarashas of Johnson & Johnson on Influencers in Marketing
The VP of marketing for US Vision Care discusses best practices for incorporating influencers into an optometric practice’s marketing efforts.
Everting the Upper Lid
Uncover some troubling conditions by utilizing this technique.
By Mile Brujic, OD, FAAO
The Potential Connection Between Sleep and Myopia
Restoring the dopamine-melatonin axis could complement optical and pharmaceutical interventions.
By Alex Ong, Doctor of Optometry, Richie Huang, BSc Optometry
Managing Neurotrophic Keratitis
Identifying the stage of the condition is crucial to prescribing the best interventions.
By Ahmad Fahmy OD, FAAO
Considering Interventional Glaucoma Management
Innovations enable us to treat the silent thief of sight earlier and decrease the patient need for more time-intensive interventions.
By JUSTIN SCHWEITZER, OD, FAAO
Educating Patients on AMD Modifiable Risk Factors
What can optometrists say to increase the likelihood of behavior changes?
By Salma Kiani, OD
Departments
OD to OD: Remain Grounded But…
Be open to learning, thinking differently, and being ready for change.
By April Jasper, OD, FAAO
Myopia: The Myopia Shift
How I stopped waiting and started managing.
By William Stephen, MTh, OD, FIAOMC
Contact Lenses: Stand Out With Specialty Lenses
How integrating these contact lenses can provide a strategic foundation for growth.
By Ryan McKinnis, OD, FAAO
Dry Eye: Adding Aesthetics
This step-by-step process added revenue to the dry eye disease side of my practice.
By Pamela E. Theriot, OD, FAAO
Presbyopia: Introducing Occupational Lenses
Here’s why and how you can offer them.
By Roya Habibi, OD, FAAO, FSLS
Therapeutic Focus: Dropping Some Knowledge
Presbyopia treatment offers spectacle-free vision and the opportunity to secure patient loyalty.
By Julie Greenbaum, editor
Inspire. Lead. Succeed. Depart From Your Comfort Zone
How a trip to Croatia challenged me to become a better leader.
By Dori M. Carlson, OD, MAL, FAAO
Viewpoint: Time to Prepare to Offer In-Office Laser Care?
To borrow a phrase from the Magic 8 Ball toy, “All signs point to yes.”
Specializing in Glaucoma
Go beyond the annual exam to make this your next revenue stream.
By Mike Cymbor, OD, FAAO
Supported Content
Glaucoma Is More Than Just RNFL Scans
In complex glaucoma cases, reliable management depends on using multiple structural metrics.
By James L. Fanelli, OD, FAAO